Product Type
Total Credits: 3 Online Course
- Categories:
- Emerging Technologies | Management
- Short Description:
- This course introduces learners to basic artificial intelligence concepts and trends. Artificial Intelligence plays an increasingly important role in many industries. The emergence of this new technology promises to bring unprecedented efficiencies for organizations and enhance business performance. In today's global economy, managers will need to know how AI can be leveraged to keep their organizations competitive, as well as understand the potential ethical issues associated with employing AI technologies such as deep learning, machine learning, and the various AI-enabled recognition technologies.
- Price:
- $135.20 - $169.00
Product Type
Total Credits: 3 Online Course
- Categories:
- Emerging Technologies | Management
- Short Description:
- Blockchain is on the forefront of emerging technologies and is the foundation of modern cryptocurrencies. If you're a manager with little exposure to blockchain as a concept, this course will help you build an understanding of the concepts and how the technology might apply to your business. This course is an introduction to blockchain as an underlying technology for cryptocurrencies and other applications. The assignments delve into critical parts of blockchain, such as consensus mechanisms and cryptography. They also look at blockchain's impact on verticals such as healthcare, Fintech, and government, along with democracy, governance, and social impact.
- Price:
- $119.20 - $141.55
Product Type
Total Credits: 10 Online Course
- Categories:
- Computer Applications | Management
- Short Description:
- A Manager's Guide to Information Technology course is designed to help managers develop a solid understanding of the basic concepts and technologies that they will encounter in the information technology field. Learners in this course will expand their knowledge of IT through games, videos, interactive exercises, quizzes, and other engaging content.
- Price:
- $271.20 - $322.05
Product Type
Total Credits: 5 Online Course
- Categories:
- Emerging Technologies | Management
- Short Description:
- This course will introduce many of the concepts and metrics for management to consider when evaluating whether an investment in robotics is the right decision for the operation. The course begins by defining automation types and processes before exploring the business functions involved in making the decision to execute an automation enhancement. In addition to delving into pragmatic issues, this course also explores the strategic and ethical issues of replacing human workers with robots.
- Price:
- $135.20 - $160.55
Product Type
Total Credits: 3 Online Course
- Categories:
- Customer Service | Management
- Short Description:
- A Manager's Guide to Superior Customer Service explores the art and science of developing a superior customer experience. Customers are vital to any organization and superior customer service can pay large financial dividends.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 5 including 5 Online Course
- Categories:
- Financial Management
- Short Description:
- This course provides an introduction to key topics in accounting and finance for those involved in new ventures. It reviews financial accounting basics, including GAAP Principles and financial statements, and also covers key issues in finance, broadly defined as any financial or monetary activity that involves a company.
- Price:
- $126.75 - $160.55
Product Type
Total Credits: 3 Online Course
- Categories:
- Marketing Education
- Short Description:
- Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 1 SMEI Webinar PDH Credit
- Categories:
- Free Member Resources | Marketing Education
- Faculty:
- Shirin Oreizy
- Format:
- Audio and Video
- Short Description:
- Every savvy marketer needs to have a basic understanding of Behavioral Science, the study of how people really make decisions, in order to create better outcomes and to future-proof their career. This course will teach you the basics of Behavioral Science and show you how marketers at companies like Facebook, Uber and Walmart are using it to drive consumer behavior. After learning about Behavioral Science and the common misconceptions you need to avoid, we’ll do a hands-on exercise so you can apply these principles to a real life marketing challenge.
- Price:
- $0.00 - $49.00
Product Type
Total Credits: 1 SMEI Video 1 PDH Credit
- Categories:
- Free Member Resources | Live Events & Webinars | Live Webinar
- Faculty:
- Mr Willis Turner, CAE CME CSE | Mr. Hans-Benno Mastboom
- Format:
- Audio and Video
- Short Description:
- In this session, Willis Turner, SMEI’s Chief Executive Officer will take you behind the scenes with an in-depth look SMEI’s integrated marketing campaigns used to develop the customer journey.
- Price:
- $0.00 - Base Price
Product Type
Total Credits: 3 Online Course
- Categories:
- Leadership | Management
- Short Description:
- At the core of strong leadership is the ability to communicate effectively. But many leaders focus solely on their spoken words while ignoring the impact of their nonverbal cues, including facial expressions, hand gestures, body movements, and eye gaze. By understanding the impact of body language, leaders can learn how to communicate in a way that builds and sustains positive relationships with employees, clients, and business partners. This course will provide leaders with tips for reading body language and using it to exude both strength and warmth. The course also addresses gender stereotypes and cross-cultural body language and explores the role of body language in virtual communication.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 10 Online Course
- Categories:
- Ethics
- Short Description:
- Ethical decisions in business are everywhere. Managers and leaders, ideally, choose the moral right versus the moral wrong all the time. Organizations have learned that the costs of unethical actions can be high, both legally, and from the perspective of brand image and reputation. This introductory-level course introduces the major ethical frameworks in business and seeks to give learners a strong foundation in ethical business practices, whether as individuals, as a leaders, or as stewards of the organization. This course reviews how organizations can establish and encourage an ethical culture while monitoring for compliance.
- Price:
- $263.20 - $312.55
Product Type
Total Credits: 5 Online Course
- Categories:
- Legal
- Short Description:
- When starting a new venture, understanding the relevant laws can make or break your success. This course covers the basics of business law for an entrepreneur. It reviews legal structures for a new venture, intellectual property, employment law, contracts, government regulation, and personal and real property.
- Price:
- $135.20 - $160.55
Product Type
- Categories:
- Certification Exam
- Short Description:
- This exam registration is for SMEI online certification exams. Please note that if you are unable to take the exam on the date you select, there is a fee of $50 to reschedule. All certification exams have a maximum time limit of 3 hours.
- Price:
- $0.00 - $150.00
- Date:
-
Thu, Jun 22, 2023 - 08:00am to 05:00pm PDT
Product Type
- Categories:
- Marketing Education | Marketing Management | Professional Certification
- Faculty:
- Mr Willis Turner, CAE CME CSE
- Short Description:
- This online marketing management course will provide an understanding of the application of marketing theories, concepts, and practices as they relate to the management of the marketing function in a complex organization. Emphasis will be on the managerial aspects of marketing plans, including analysis of the external environment. A key element of the course will include the relationship of the "marketing mix" to strategic planning and prepare for your Certified Marketing Executive (CME®) Exam.
- Price:
- $593.40 - $989.00
Product Type
Total Credits: 5 Online Course
- Bundles:
- Certificate in Business Communications
- Categories:
- Communication
- Short Description:
- In most organizational settings, you'll be expected to work in teams. At times, your team members may not be physically in the same office with you. And yet, communicating effectively within these teams is critical to the success of the team, and critical to your personal success on any given project or task. This introductory-level course will help you improve your collaborative communication by providing best practices and effective tips and techniques.
- Price:
- $79.00 - Base Price
Product Type
- Bundles:
- Conflict Management (ACE CREDIT®)
- Categories:
- Conflict Management
- Price:
- $99.00 - Base Price
Product Type
Total Credits: 3.5 Online Course
- Categories:
- Digital Marketing | Marketing Education
- Short Description:
- This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.
- Price:
- $103.20 - $122.55
Product Type
Total Credits: 3 Online Course
- Categories:
- Digital Marketing | Marketing Education
- Short Description:
- Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Categories:
- Ethics | Leadership | Management | Marketing Education
- Short Description:
- Corporate social responsibility (CSR) is the concept of organizations taking responsibility for their impact on society and the environment. Businesses which embrace CSR promote the public interest through what they do (for example, encouraging community growth and development) and what they refrain from doing (for example, eliminating or avoiding practices that harm stakeholders, regardless of whether such practices are legal). CSR is the inclusion of the public interest into corporate decision-making.
- Price:
- $79.20 - $94.05
Product Type
- Categories:
- Free Member Resources
- Short Description:
- Spurring creativity in teams can be very challenging, but could also be the difference between a successful team and an unsuccessful one. This course looks at spurring creativity and innovation in teams and organizations. Drawing on the latest academic thinking, it outlines the key factors for creative teams. Further, the course focuses on tools and techniques designed to yield more productive thinking in collective settings. Participants learn about a number of targeted tools, including brainstorming, Discussion 66, Provocation, and others, to generate fresh thinking in smaller group settings and in their organizations.
- Price:
- $0.00 - $79.00
Product Type
Total Credits: 300 including 6 CSE Module
- Bundles:
- Certified Sales Executive® Program Modules
- Categories:
- Sales | Sales Management | Professional Certification
- Faculty:
- Mr Willis Turner, CAE CME CSE
- Short Description:
- This is module 1 of 3 of the Certified Sales Executive Exam Preparatory Program. Completing all three modules successfully will result in being awarded the Certified Sales Executive® - CSE® designation by SMEI. This module covers: the sales function and the role it plays in a firm's overall strategy and reviews industry priorities (e.g., lead generation and cross-selling); fundamental approaches to leadership development;
- Price:
- $449.00 - Base Price
Product Type
Total Credits: 300
- Bundles:
- Certified Sales Executive® Program Modules
- Categories:
- Sales | Sales Management | Professional Certification
- Faculty:
- Mr Willis Turner, CAE CME CSE
- Short Description:
- This is module 2 of 3 of the Certified Sales Executive Exam Preparatory Program. Completing all three modules successfully will result in being awarded the Certified Sales Executive® - CSE® designation by SMEI. This module covers: recruiting and selecting the right salespeople; training and developing the salesforce; supervivsing, managing, and leading salespeople individually and in teams; setting goals and managing the performance of the salesforce; and motivating and rewarding salespeople.
- Price:
- $449.00 - Base Price
Product Type
Total Credits: 300
- Bundles:
- Certified Sales Executive® Program Modules
- Categories:
- Sales | Sales Management | Professional Certification
- Faculty:
- Mr Willis Turner, CAE CME CSE
- Short Description:
- This is module 3 of 3 of the Certified Sales Executive Exam Preparatory Program. Completing all three modules successfully will result in being awarded the Certified Sales Executive® - CSE® designation by SMEI. This module covers Ethics, the law and sales leadership; Managing Sales Technology and Sales Enablement Successfully; Turning Customer Information into a Winning Sales Strategy; Designing and Organizing the Salesforce; Assessing the Salesforce’s Performance and Coaching for Performance Improvements; and Effectively Leveraging Culture as a Sales Leader.
- Price:
- $449.00 - Base Price
Product Type
Total Credits: 5 Online Course
- Categories:
- Data Analysis | Management
- Short Description:
- When using data analysis to improve organizational performance, it's vital to employ the tools that bring the data to life and keep people engaged in the process. Organizations in both the public and private sectors often use tools and frameworks to deliver the data, and the information the data might suggest, to its staff. This intermediate-level course will explain some of these measures and tools, describe some specific measurements, and explain the relationship between assessment and strategy. Summarizing the data with the correct tool can be the gating factor to reaching staff and effecting changes that spur performance improvement.
- Price:
- $135.20 - $160.55
Product Type
Total Credits: 5 Online Course
- Categories:
- Data Analysis | Financial Management | Management
- Short Description:
- How are data-driven decisions put into practice in the real world? How do these decisions differ when applied to different sectors, such as health care, education and government? This intermediate-level course will provide answers to these questions as well as recommendations for decision-making based on data analytics for each sector. The course will begin with an introduction of Big Data, then continue into a deeper dive on its implications within each sector. Industry case studies make the concepts applicable in the real-world.
- Price:
- $135.20 - $160.55
Product Type
- Categories:
- Career Building | Marketing Education | Personal Branding
- Faculty:
- Krista Neher
- Format:
- Audio and Video
- Short Description:
- Everyone has a personal brand – the question is whether or not you are strategic about crafting and positioning it. Thanks to Google, LinkedIn, and the other social media channels, people are forming impressions about you, sometimes without ever meeting you. Personal branding is about proactively building your brand in order to attract the opportunities you want. Regardless of your career or business aspirations, a strong personal brand is vital to your success. Krista Neher, presenter in this video, CEO of Boot Camp Digital recently wrote a new book, Launch Yourself: Define, Design and Deliver a Powerful Personal Brand that maps out exactly how to build a powerful brand online.
- Price:
- $0.00 - $55.20
Product Type
Total Credits: 3 Online Course
- Categories:
- Digital Marketing | Marketing Education
- Short Description:
- As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 1 SMEI Webinar PDH Credit
- Categories:
- Digital Marketing | Marketing Education
- Faculty:
- Krista Neher
- Format:
- Audio and Video
- Short Description:
- When it comes to digital marketing it can be difficult to separate out the noise from what actually matters, and focus on impact. There are so many channels, tools, technologies, and emerging approaches that it can be challenging to know where to start and how best to use your time and energy. In this session we’ll cover options and strategies for an online presence that stands out and is executed based on impact. Krista Neher, digital marketing pioneer and author of five books, including Digital Marketing That Actually Works will guide you through determining what does, indeed, actually work right now.
- Price:
- $0.00 - $69.00
Product Type
Total Credits: 1 SMEI Video 1 PDH Credit
- Categories:
- Free Member Resources | Live Event | Live Events & Webinars | Live Webinar
- Faculty:
- Mr Willis Turner, CAE CME CSE
- Format:
- Audio and Video
- Short Description:
- In this session we'll learn what digital transformation is and how it impacts our brand. By embracing digital transformation we can build a strong competitive advantage while adding value for our customers.
- Price:
- $0.00 - $69.00
Product Type
Total Credits: 5 Online Course
- Bundles:
- Certificate in Business Communications
- Categories:
- Communication
- Short Description:
- The ability to write clearly and directly is highly prized in most organizations. Well-written emails and documents can help you earn respect among your peers. And poorly written emails and documents can detract from success at all levels. The ideas, techniques, and checklists in this introductory-level course apply to all forms of business writing: memos, reports, brochures, proposals, presentations, catalogs, and websites. This course will also teach how to revise for wordiness, unnecessary phrases, redundancy, and jargon, and the appropriate use of email in an organizational setting.
- Price:
- $99.00 - Base Price
Product Type
Total Credits: 5 Online Course
- Bundles:
- Certificate in Business Communications
- Categories:
- Communication
- Short Description:
- Communicating clearly and concisely in written formats like email, memos, and letters is very important in a workplace setting. Clearly communicating your thoughts, plans and proposals is a highly effective means to advance your ideas and earn the respect of your peers. This course will help you improve your use of these common business communication vehicles by providing best practices and effective tips and techniques.
- Price:
- $79.00 - Base Price
Product Type
Total Credits: 5 Online Course
- Bundles:
- Certificate in Business Communications
- Categories:
- Communication
- Short Description:
- The ability to deliver an effective presentation is critical in most job functions. This introductory-level course helps learners organize, structure, and create effective presentations that feature slides as a visual aid. Because many organizations use PowerPoint as a way of communicating information, this course offers advice and guidance on the most effective and persuasive uses of PowerPoint, including best practices on word count, graphics, and structure.
- Price:
- $99.00 - Base Price
Product Type
Total Credits: 5 Online Course
- Bundles:
- Certificate in Business Communications
- Categories:
- Communication
- Short Description:
- Confidence is a key to delivering an effective speech or presentation. And delivering an effective presentation can be critical to success at work. This introductory-level course helps you develop the skills you'll need to become an outstanding and confident public speaker. It reviews the seven stages of public speaking including defining the audience and crafting your central message, all the way to writing, practicing, and delivering your presentation or speech. This course is an essential part of honing the skill of presenting and setting the stage for the boost of confidence to help you succeed.
- Price:
- $99.00 - Base Price
Product Type
Total Credits: 3 Online Course
- Bundles:
- Conflict Management (ACE CREDIT®)
- Categories:
- Conflict Management
- Short Description:
- Emotional intelligence (EI) is our ability to identify and control our emotions to achieve positive outcomes in our relationships. Managers with high EI are better equipped to deal with subordinates, colleagues, and company executives, and they can do a better job of handling and resolving conflicts. This one-module course reviews the underlying concepts of emotional intelligence and explores how
- Price:
- $111.75 - $149.00
Product Type
Total Credits: 3 Online Course
- Categories:
- Career Building | Leadership
- Short Description:
- Emotional intelligence (EI) is our ability to identify and control our emotions to achieve positive outcomes in our relationships. Managers with high EI are better equipped to deal with subordinates, colleagues, and company executives, and they can do a better job of handling and resolving conflicts. This one-module course reviews the underlying concepts of emotional intelligence and explores how managers can improve and make use of their emotional intelligence.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Categories:
- Career Building | Computer Applications
- Short Description:
- This course designed for the learner who already has a solid understanding of Excel's basic tools and functions. The course teaches learners some of the more advanced skills and features available in Excel, which may be useful in data analysis. These skills include style templates, conditional formatting, data validation, data manipulation, and pivot tables.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Categories:
- Career Building | Computer Applications
- Short Description:
- As big data continues to change the way businesses operate and drive strategy, the ability to efficiently and effectively organize and analyze data is crucial. Managers need to be able to utilize tools to identify trends and help make better business decisions. Microsoft's Excel is a powerful spreadsheet software to organize and manage data related to business operations. This course focuses on mastering the fundamental tasks performed in Excel, including data entry, basic formula calculations, and formatting and style operations. During the course, you will learn how to build a spreadsheet from scratch and gain a greater understanding of the most popular Excel commands and functions.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Categories:
- Career Building | Computer Applications
- Short Description:
- This course features 25 of the most popular Excel tip and tricks for both novice and advanced Excel users. In this course, you will learn time-saving techniques to boost efficiency, increase productivity and workflow, and improve and advance your skills. Topics include data entry, data organization, data cleaning, elements of style, data sorting, data filtering, and spreadsheet display tips. This course also covers three of the most popular lookup and reference functions: VLOOKUP, HLOOKUP, and Find + Replace.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Bundles:
- Fast Company: Future Proofing Your Career
- Categories:
- Career Building | Fast Company | Leadership
- Short Description:
- There's a reason that workplace communication skills are so highly sought after by employers. Strong communicators can save their organizations time and money. For example, workers who can write emails that are reader-focused, clear, and concise can prevent the reader from having to send follow up questions, or worse, drawing the wrong conclusions about what the writer mean
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Bundles:
- Fast Company: Future Proofing Your Career
- Categories:
- Career Building | Fast Company
- Short Description:
- Creativity and innovation are not one and the same. Creativity is the generation of new ideas by individuals and teams. Innovation is the process of converting those ideas into new products, business practices, and strategies that create value. It's a meaningful distinction because creativity needs to be translated into something concrete for it to generate value.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Bundles:
- Fast Company: Future Proofing Your Career
- Categories:
- Career Building | Fast Company
- Short Description:
- In today's competitive marketplace, companies must come up with innovative solutions to everyday challenges. The design thinking approach can be an effective tool for organizations looking for practical and creative ways to solve problems. This course will examine the benefits of design thinking and present strategies for generating innovative products and ideas that can se
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Bundles:
- Fast Company: Future Proofing Your Career
- Categories:
- Career Building | Fast Company
- Short Description:
- Networking is an important skill at all stages of your career, whether you're searching for a job or looking to take the next steps in your industry. This course provides an overview of how to make effective professional connections and cultivate relationships that can help you over the course of your career. It explores networking challenges based on gender and personality
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Bundles:
- Fast Company: Future Proofing Your Career
- Categories:
- Career Building | Fast Company
- Short Description:
- Having a strong personal brand helps you stand out in a crowd. It can help you gain new and better clients, so you do better in your current job. And it gets you noticed when you're looking for a promotion or a new job. In today's job marketplace, getting noticed is something that usually happens online. Employers use the web to check out job applicants, and they're
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Bundles:
- Fast Company: Future Proofing Your Career
- Categories:
- Career Building | Fast Company
- Short Description:
- Today's professionals are under an increasing amount of pressure to be able to "do it all," which can lead to unhealthy amounts of stress and a decrease in motivation and self-confidence. This course aims to help learners combat those struggles by focusing on the skills that can help them grow in both their professional and personal lives. It looks at the importan
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Categories:
- Financial Management
- Short Description:
- Decision-making within an organization often hinges on the numbers. So what financial tools do managers need to be familiar with to make sound, defensible decisions? This introductory-level course is meant to teach finance concepts to non-financial managers, and considers tools for decision-making such as cost benefit analysis, break even analysis, and Balanced Scorecard. The course also teaches the basic finance concepts such as return on investment (ROI), fixed and variable costs, and payback period.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Categories:
- Career Building
- Short Description:
- Whether you're just starting out in the workforce or changing careers, it is important to understand how the job you perform contributes to your sense of fulfillment in life. This course prompts you to examine various job settings and functions, comparing each against your own preferences, values, and expectations, in order to determine the best job fit for you.
- Price:
- $55.20 - $65.55
Product Type
- Categories:
- Communication | Customer Service | Emerging Technologies | Live Events & Webinars | Live Webinar | Marketing Management | Sales | Sales Management
- Faculty:
- Mr Willis Turner, CAE CME CSE | Mr. Hans-Benno Mastboom
- Format:
- Audio and Video
- Short Description:
- In this webinar, attendees will learn how to harness the power of ChatGPT and Generative AI to streamline business processes, spark creativity, and write better content faster. The webinar will and provide practical tips for attendees to take away and implement in their own businesses as well as demonstrations of how to use ChatGPT and Generative AI.
- Price:
- $0.00 - $69.00
Product Type
Total Credits: 10 Online Course
- Bundles:
- Certified Global Business Professional (CGBP) Exam Prep
- Categories:
- Global Business | Management
- Short Description:
- This online and self-paced Global Business Management prepares learners to take NASBITE's Certified Global Business Professional™ exam. It includes an in-depth review of the Global Business Management knowledge area aligned with NASBITE's practice delineation, exam taking tips, module quizzes, and a 25-question Practice Exam covering the Global Business Management area of knowledge.
- Price:
- $263.20 - $312.55
Product Type
Total Credits: 10 Online Course
- Bundles:
- Certified Global Business Professional (CGBP) Exam Prep
- Categories:
- Global Business | Marketing Education
- Short Description:
- This online and self-paced Global Marketing prepares learners to take NASBITE's Certified Global Business Professional™ exam. It includes an in-depth review of the Global Marketing knowledge area aligned with NASBITE's practice delineation, exam taking tips, module quizzes, and a 25-question Practice Exam covering the Global Marketing area of knowledge.
- Price:
- $263.20 - $312.55
Product Type
Total Credits: 10 Online Course
- Bundles:
- Certified Global Business Professional (CGBP) Exam Prep
- Categories:
- Global Business | Management
- Short Description:
- This online and self-paced Global Supply Chain Management prepares learners to take NASBITE's Certified Global Business Professional™ exam. It includes an in-depth review of the Global Supply Chain Management knowledge area aligned with NASBITE's practice delineation, exam taking tips, module quizzes, and a 25-question Practice Exam covering the Global Supply Chain Management area of knowledge.
- Price:
- $263.20 - $312.55
Product Type
Total Credits: 10 Online Course
- Bundles:
- Certified Global Business Professional (CGBP) Exam Prep
- Categories:
- Financial Management | Global Business | Management
- Short Description:
- This online and self-paced Global Trade Finance prepares learners to take NASBITE's Certified Global Business Professional™ exam. It includes an in-depth review of the Global Trade Finance knowledge area aligned with NASBITE's practice delineation, exam taking tips, module quizzes, and a 25-question Practice Exam covering the Global Trade Finance area of knowledge.
- Price:
- $263.20 - $312.55
Product Type
Total Credits: 1 SMEI Video 1 PDH Credit
- Categories:
- Free Member Resources | Live Events & Webinars | Live Webinar
- Faculty:
- Dale Rothenberger | David Light
- Format:
- Audio and Video
- Short Description:
- Establishing what is acceptable performance is key to a sales manager’s driving consistent selling activities and therefore sales outcomes. In today's world, it is the sales manager’s responsibility to involve the salesperson in the goal setting process so the goals remain challenging…. challenge seeking is highly correlated to sales outcome performance and compensation seeking.
- Price:
- $0.00 - $49.00
Product Type
Total Credits: 10 Online Course
- Bundles:
- Conflict Management (ACE CREDIT®)
- Categories:
- Conflict Management
- Price:
- $209.25 - $279.00
Product Type
Total Credits: 6 Online Course
- Bundles:
- Conflict Management (ACE CREDIT®)
- Categories:
- Conflict Management
- Short Description:
- As a manager, you will undoubtedly deal with conflict. And keeping the peace is your responsibility. This course introduces the various forms of conflict that can arise in the workplace and presents strategies that managers can use to help deal with conflict situations. It includes video commentary from an expert in the field and presents some fictitious real-world scenarios that allow learners to
- Price:
- $111.75 - $149.00
Product Type
Total Credits: 5 Online Course
- Categories:
- Leadership
- Short Description:
- As a manager, you will undoubtedly deal with conflict. And as you look around to figure out who will keep the peace, you might be realizing that person is now you. This course introduces the various forms of conflict that can arise in the workplace and presents strategies that managers can use to help deal with conflict situations. It includes video commentary from an expert in the field and presents some fictitious real-world scenarios that allow learners to practice applying the skills and strategies discussed throughout the course.
- Price:
- $135.20 - $160.55
Product Type
Total Credits: 1 SMEI Webinar PDH Credit
- Categories:
- Free Member Resources | Sales Management
- Faculty:
- Dale Rothenberger | Alex Archawski
- Format:
- Audio and Video
- Short Description:
- The Sales Profession has been effected by COVID-19 and remote selling requirements. Are the skills to succeed in this new normal the same as the success in face-to-face sales? We will discuss changes and expectations, setting new KPI's and characteristics of success in this new environment.
- Price:
- $0.00 - $49.00
Product Type
- Categories:
- Free Member Resources
- Faculty:
- Mr Willis Turner, CAE CME CSE
- Format:
- Audio and Video
- Short Description:
- Learn about the origins of SMEI and how it developed as the worldwide professional association for sales and marketing.
- Price:
- $0.00 - Base Price
Product Type
Total Credits: 1 SMEI Video 1 PDH Credit
- Categories:
- Coaching | Sales | Sales Education | Sales Management
- Format:
- Audio and Video
- Short Description:
- Yes, lions have fears, too. Are you looking to end 2019 on a high note? As the 2019 year end closes, you may be wondering what are some of the best ways to leap the hurdles that could prevent you from closing out the year on target. If so, join us for this video and you can hear some tips and advice first hand from a panel of experts.
- Price:
- $0.00 - $62.10
Product Type
Total Credits: 3 Online Course
- Categories:
- Coaching | Leadership | Marketing Education | Sales Management
- Short Description:
- Managers who lead and manage through coaching—providing encouragement, feedback, and support—are more successful in "working through others." This course focuses on the skills and techniques of positive coaching in an organizational setting including listening actively, providing constructive feedback based on observation, reinforcing positive employee performance through recognition and praise, and teaching new skills.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Categories:
- Financial Management
- Short Description:
- Financial statements can look intimidating and, as a non-financial manager, you may feel like ascertaining the right conclusion from a financial statement is like finding a needle in a haystack. This course covers financial reports and their meaning. You will learn the fundamentals and importance of the income statement, balance sheet, and statement of cash flows, and how they can be used to manage a business. You will also be exposed to financial (ratio) analysis.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 1 SMEI Video 1 PDH Credit
- Categories:
- Live Event | Live Events & Webinars | Live Webinar
- Faculty:
- Greg Williams | Mr Willis Turner, CAE CME CSE
- Format:
- Audio and Video
- Short Description:
- In this session, you will discover how to read body language to increase your negotiation abilities. And by doing that, you will also improve your negotiation skills.
- Price:
- $0.00 - $49.00
Product Type
Total Credits: 1 SMEI Video 1 PDH Credit
- Categories:
- Sales | Sales Education | Sales Management
- Format:
- Audio and Video
- Short Description:
- During this recorded webinar, Mark Thacker discusses what he believes to be one of the biggest myths in sales: the sales pitch. Mark explains why sales pitches are irrelevant to be a good salesperson, the negative effects pitches have on customer relationships and the public's perception of salespeople.
- Price:
- $0.00 - $55.20
Product Type
Total Credits: 3 Online Course
- Bundles:
- Inc Magazine: Courses for Entrepreneurs and Small Business
- Categories:
- Career Building | Inc | Leadership
- Short Description:
- Course Description This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of business leadership, including communication and motivation; leading teams; leading virtual workers; and leading during times of cha
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Bundles:
- Inc Magazine: Courses for Entrepreneurs and Small Business
- Categories:
- Career Building | Entrepreneurship | Financial Management | Inc
- Short Description:
- Course Description This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of finance, including startup financing; pricing; cash flow; and financial ratios. The focus is on providing practical, hands-on advice
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Bundles:
- Inc Magazine: Courses for Entrepreneurs and Small Business
- Categories:
- Career Building | Human Resources | Inc | Leadership | Management
- Short Description:
- Course Description This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of human resources management, including recruiting; onboarding; talent development; and company culture. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with an
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Bundles:
- Inc Magazine: Courses for Entrepreneurs and Small Business
- Categories:
- Career Building | Inc | Leadership | Management | Marketing Management
- Short Description:
- Course Description This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of digital marketing, including targeting; the value proposition; channel management; SEO; and marketing automation. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segme
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Bundles:
- Inc Magazine: Courses for Entrepreneurs and Small Business
- Categories:
- Career Building | Inc | Leadership
- Short Description:
- Course Description This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of business operations and crisis management. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners an
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Bundles:
- Inc Magazine: Courses for Entrepreneurs and Small Business
- Categories:
- Career Building | Inc | Sales | Sales Education
- Short Description:
- This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of sales, including the sales funnel and pipeline; lead qualification; presentations; metrics; and closing. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Categories:
- Financial Management | Marketing Education
- Short Description:
- Statistics is the science of collecting, organizing, and analyzing data in order to make more effective decisions. As such, statistics is critical to a successful business. This introductory-level course is meant for non-financial managers. Understanding statistical techniques can help any manager responsible for marketing, management, accounting, sales, or other business functions. This course will also cover graphical representations of data that your stakeholders may expect when reviewing the results of any statistical analysis.
- Price:
- $79.20 - $94.05
Product Type
- Categories:
- Free Member Resources
- Short Description:
- Critical thinking is an intellectual model for reasoning through issues to reach well-founded conclusions. It may be the single-most valuable skill that one can bring to any job, profession, or life challenge. Being able to ask the right questions, critique an argument, and logically dissect an issue occur constantly in the workplace and our lives. This introductory-level course is designed to help learners define and identify critical thinking and reasoning skills and develop those skills.
- Price:
- $0.00 - $95.00
Product Type
Total Credits: 5 Online Course
- Categories:
- Data Analysis | Management
- Short Description:
- Whatever your profession. Whatever your field. As a professional, and certainly as a leader, you will be asked to make a decision based on data. This course will introduce the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision making. Since quantitative analytics is used in various settings, this intermediate-level course also offers insight into how research is used in different sectors. From a management perspective, the course highlights appropriate quantitative methods and ways to ensure quality and accuracy through research design.
- Price:
- $135.20 - $160.55
Product Type
Total Credits: 5 Online Course
- Categories:
- Entrepreneurship
- Short Description:
- Having an entrepreneurial spirit and a good idea is a great foundation to starting your own business. But you may need a bit more to succeed. This course explores the different aspects of entrepreneurship and how entrepreneurs create and establish successful new ventures. It reviews issues and activities involved in starting a new business, including the decisions that must be made before an enterprise can be launched and established.
- Price:
- $135.20 - $160.55
Product Type
Total Credits: 3 Online Course
- Categories:
- Financial Management
- Short Description:
- Understanding basic finance is important for any managerial position, even non-financial managers. This introductory-level course starts at the beginning, discussing finance as an organizational setting and legal forms of business. The course continues on to cover the responsibilities of financial managers, roles of finance in a typical business organization, and relevant financial markets of interest to financial managers. Further, the course will discuss corporate financing and the role the stock market plays in the business world.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Categories:
- Leadership
- Short Description:
- No matter your age or what phase of your career you're in, leadership is a crucial skill on the path to success. This course examines how to be a successful (that is, effective) leader. This course asks the crucial questions about leadership in today's organizations: What is leadership and why is it important? What does effective leadership require? What is visionary leadership? What is the role of charisma? What is the difference between managing, administering, and leading? This course offers a balance of the theory of leadership with some real-world application to help you develop this critical skill for personal growth and success. This course is based on D. Quinn Mills' book, Leadership: How to Lead, How to Live, a text used at Harvard Business School. Excerpts of the book are made available via PDF download and no additional purchase is required.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Categories:
- Negotiation | Sales Management
- Short Description:
- We all negotiate every day. And even though negotiations are an integral part of our lives, techniques for managing these situations are not instinctive; they must be learned. Experienced negotiators make a conscious decision about what type of negotiation strategy to use based on a number of factors such as the importance of the relationship and the importance of what is at stake. Understanding key concepts such as the "best alternative to no agreement", reservation price, and the "zone of possible agreement" can help you conduct a successful negotiation. And since power is a fundamental dynamic in negotiations, it is important for negotiators to have a basic understanding of ways they can exert and also gain power in a discussion. This course should be an essential part of any basic business and management training.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 1 SMEI Webinar PDH Credit
- Categories:
- Free Member Resources | Live Events & Webinars | Live Webinar
- Faculty:
- Dawn Herscher
- Format:
- Audio and Video
- Short Description:
- Research proves that marketing is no longer about the products you sell, but the stories you tell. What’s more, if your digital presence isn’t 90% better than your competitors then you won’t qualify to get your audience’s attention in the highly coveted 2.7 seconds. If your customer sees approximately 10,000 ads every day, how do you get noticed? Persuasive storytelling is
- Price:
- $0.00 - $49.00
Product Type
Total Credits: 1 SMEI Video 1 PDH Credit
- Categories:
- Digital Marketing | Marketing Management | Social Media Marketing
- Faculty:
- Mhairi Petrovic, CME
- Format:
- Audio and Video
- Short Description:
- In the era of physical distancing, communicating with customers has taken on a whole new importance – and challenge. Customers we previously interacted with in-person have moved online, and now all communication must flow through digital channels. Join Mhairi Petrovic, founder of Out-Smarts and Director at SMEI and learn the key steps you need to consider when creating your strategy. It starts with an inventory of the channels you have and gaps that may exist. With time of the essence, we’ll then examine quick wins for businesses and ways to effectively get your message across. Finally, we’ll examine some professional, yet approachable, examples from other small businesses.
- Price:
- $0.00 - $69.00
Product Type
Total Credits: 15 Online Course
- Categories:
- Career Building | Marketing Education | Personal Branding
- Faculty:
- Krista Neher
- Short Description:
- This program will give you everything you need, including step-by-step instruction, examples and ideas to help you Define, Design and Deliver a personal brand that gets results. Krista Neher, CEO of Boot Camp Digital, bestselling author and global speaker, will walk you through how to create and execute a strong personal brand based on the principles used by some of the most iconic personal brands in the world. Discover how different social networks and online sites can be used as a part of your personal branding delivery and get all the tools you need to build your plan and get started bringing visibility to yourself and attracting opportunities.
- Price:
- $0.00 - Base Price
Product Type
Total Credits: 3 Online Course
- Categories:
- Leadership
- Short Description:
- Why can it be so difficult to balance our work with our personal lives? And can these pressures be managed in a way that can make you more successful at both? Yes. This introductory course is meant for anyone who recognizes work-life balance as a skill and wants to improve their ability to create this balance. This course looks at methods and techniques to reconcile work and family. You will also consider the question of personal fulfillment and the needs and demands of leadership. This course is based on D. Quinn Mills' book, Leadership: How to Lead, How to Live, a text used at Harvard Business School. Excerpts of the book are made available via PDF download and no additional purchase is required.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 5 Online Course
- Categories:
- Entrepreneurship
- Short Description:
- This course explores the leadership and management issues entrepreneurs face as they create and establish successful new ventures. It reviews the key managerial roles of planning, organizing, staffing, leading and controlling and their application in entrepreneurial settings. Further, the course addresses self-management for the entrepreneur--how an entrepreneur can manage his or her own time and maintain a proper work-life balance.
- Price:
- $135.20 - $160.55
Product Type
Total Credits: 3 Online Course
- Short Description:
- Whether adopting new technology or adapting to a drastic shift in an organization's core focus, change is a constant in any successful business. Managers play a fundamental role in successful effecting changes across an organization, and meanwhile, humans, by nature, will often resist change out of fear of the unknown. This introductory course addresses the key issues managers face in a dynamic environment. By understanding the steps in effecting change and how to overcome resistance, a manager can successfully lead change at various levels of an organization. This course is based on D. Quinn Mills' book, Leadership: How to Lead, How to Live, a text used at Harvard Business School. Excerpts of the book are made available via PDF download and no additional purchase is required.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 4 Online Course
- Bundles:
- Conflict Management (ACE CREDIT®)
- Categories:
- Conflict Management
- Price:
- $96.75 - $129.00
Product Type
Total Credits: 3 Online Course
- Categories:
- Leadership
- Short Description:
- Leading a team through any task or project requires special skills, and an understanding of the team dynamic and politics. This introductory-level course for managers or anyone interested in leading teams, addresses the key issues surrounding leadership in a team environment. Why is leadership important to team success? What is required of a team leader to lead his team effectively? This course considers how team leaders must account for the special and unique circumstances of working in a team, where responsibility, accountability, communication, and leadership are shared. This course is based on D. Quinn Mills' book, Leadership: How to Lead, How to Live, a text used at Harvard Business School. Excerpts of the book are made available via PDF download and no additional purchase is required.
- Price:
- $79.20 - $94.05
Product Type
Product Type
Total Credits: 5 Online Course
- Categories:
- Leadership
- Short Description:
- To be successful and move ahead in his or her career, a manager must understand how to manage people, including motivating workers and coordinating their activities. This course will explain how the goals, empowerment, measurement system of management can be employed and how organization structures differ. The course will also cover the difficulty of discipline while trying to maintain productivity and momentum.
- Price:
- $135.20 - $160.55
Product Type
Total Credits: 3.5 Online Course
- Categories:
- Marketing Education
- Short Description:
- This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Learners in this course will expand their knowledge through games, videos, a case study, quizzes, and other engaging content. Topics of major concern that are discussed in Module 1 include the key concepts, terms, and techniques used in marketing automation. The buying cycle and purchase funnel are described in detail, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 1 SMEI Video 1 PDH Credit
- Categories:
- Sales | Sales Education | Sales Management
- Faculty:
- Brenden Kumarasamy
- Format:
- Audio and Video
- Short Description:
- Easy to implement communication strategies to perfect your public speaking and presentation skills.
- Price:
- $0.00 - $26.10
Product Type
Total Credits: 1 SMEI Video 1 PDH Credit
- Categories:
- Communication | Free Member Resources
- Faculty:
- Terry Earthwind Nichols
- Format:
- Audio and Video
- Short Description:
- Reading body movement isn’t all what it is promoted to be. Reading the nuances of muscle movement is more accurate these skills can also be developed into reading emails, how they are written to analyze how a person is speaking on the phone. What would you say if you could close a sale by watching which way they tilt their head? Learn this and more as we join Terry Earthwind Nichols’ and see how he uses stories and observations to show you how you can be a “Master of Observation.”
- Price:
- $0.00 - $69.00
Product Type
Total Credits: 3 Online Course
- Categories:
- Marketing Education
- Short Description:
- In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways that marketers can leverage the unique benefits of mobile devices to drive profitable customer action.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 1 Online Course
- Categories:
- Marketing Education | Sales Education | Sales Management
- Short Description:
- Moving deadlines, establishing budget targets, closing a new sales opportunity, appeasing an angry co-worker or dissatisfied customer – every work day has the potential to present a critical negotiation point. Do you know how to prepare and lead a successful negotiation? The PEACE model offers a straightforward approach that builds confidence and leads to more mutually satisfying, win/win outcomes.
- Price:
- $0.00 - $65.55
Product Type
Total Credits: 3 Online Course
- Categories:
- Negotiation
- Short Description:
- This course is designed to help managers and other decision-makers learn to settle workplace and interpersonal disputes by the application of proven negotiating principles and strategies. Learners in this course will explore the fundamentals of Dispute Settlement Negotiation with the help of games, videos, interactive exercises, case studies, and other engaging content.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Categories:
- Negotiation | Sales Education | Sales Management
- Short Description:
- This course is designed to help executives and other potential deal-makers learn the essential strategies and skills to conducting successful business negotiations. Learners in this course will explore the fundamentals of deal making with the help of games, videos, interactive exercises, case studies, and other engaging content. The course begins by comparing and contrasting the two major types of negotiation—Dispute Settlement Negotiation (DSN) and Deal Making Negotiation (DMN)—and exploring the difference between negotiation and bargaining. Key topics covered in the course include the stages of the negotiation process; the importance of preparation and realistic goal-setting; the five basic approaches to negotiation; when to make (and when to avoid) commitments; the relative importance of relationships and outcomes; the decision to walk away from a negotiation; and the unique challenges posed by multiparty, international, and cross-cultural negotiations.
- Price:
- $103.20 - $122.55
Product Type
Total Credits: 3 Online Course
- Bundles:
- Conflict Management (ACE CREDIT®)
- Categories:
- Conflict Management
- Short Description:
- This course is designed to help managers and other decision makers learn to settle workplace and interpersonal disputes by the application of proven negotiating principles and strategies. Learners in this course will explore the fundamentals of Dispute Settlement Negotiation with the help of games, videos, interactive exercises, case studies, and other engaging content.
- Price:
- $111.75 - $149.00
Product Type
Total Credits: 4 Online Course
- Categories:
- Digital Marketing | Marketing Education
- Short Description:
- Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
- Price:
- $119.20 - $141.55
Product Type
Total Credits: 1 SMEI Webinar PDH Credit
- Categories:
- Live Events & Webinars | Live Webinar | Free Member Resources
- Faculty:
- Heather Polivka, MBA
- Format:
- Audio and Video
- Short Description:
- Why do some companies thrive in good times and survive during the most turbulent times, while others experience greater peaks and valleys or struggle day-to-day? How do some organizations cultivate a brand that people eat, sleep and breath, creating a competitive advantage in the marketplace, while others are….just a logo and color palette?
- Price:
- $0.00 - $49.00
Product Type
- Categories:
- Free Member Resources
- Short Description:
- This course examines how one can become a more creative person. By stimulating creativity through various techniques (mind-mapping, DO-IT, SCAMPER, right and left brain thinking) participants learn to tap into their personal creativity and apply it to organizational challenges.
- Price:
- $0.00 - $79.00
Product Type
Total Credits: 3 Online Course
- Categories:
- Career Building | Financial Management
- Short Description:
- Perhaps you have been in charge of your finances since you started working an after school job in high school, or maybe you are suddenly feeling overwhelmed with allocating the salary from your first job out of college. No matter what your financial situation is, it is important to understand how to handle your money. This course will familiarize you with the basics of budgeting, credit, saving, and investing.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Categories:
- Career Building | Computer Applications
- Short Description:
- As technology continues to change the way that we engage in business communications, the art of presenting has also undergone a shift. No longer can presenters rely solely on their spoken words to deliver their messages. Now, audiences expect to see multimedia slideshows that both inform and entertain. This course will consider how to plan and design effective slideshow presentations using Microsoft's PowerPoint software. It includes practical tips and examples for mapping the presentation, incorporating research, using templates, selecting visual elements, and delivering the presentation.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Bundles:
- Inc Magazine: Courses for Entrepreneurs and Small Business
- Short Description:
- When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: .5 SMEI Video 1 PDH Credit
- Categories:
- Live Event | Live Events & Webinars | Live Webinar | Free Member Resources
- Faculty:
- Mr Willis Turner, CAE CME CSE
- Format:
- Audio and Video
- Short Description:
- The importance of sales and marketing alignment is well known but is it really put into practice? Join us for a discussion on how to get better sales results through alignment with marketing.
- Price:
- $0.00 - Base Price
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