President and Founder
Shirin Oreizy is the Founder and President of Next Step, an award-winning Behavioral Design Agency based in San Francisco, CA. Next Step leverages the latest research in Behavioral Science (the study of how humans really make decisions) to design better outcomes for businesses in their marketing and growth initiatives. Their client base is diverse and includes The United Nations, International Land Conservation Network and Stanford University to name a few. Shirin has a degree in Engineering & Computer Science from UC Berkeley and holds accreditations from Duke University and UC Berkeley on Behavioral Science and Positive psychology. Her work applying Behavioral Science in marketing & growth is regularly featured on Forbes, INC. & the Huffington Post.