Free Member Resources
Total Credits: 1 SMEI Webinar PDH Credit
- Categories:
- Free Member Resources | Marketing Education
- Faculty:
- Shirin Oreizy
- Format:
- Audio and Video
- Short Description:
- Every savvy marketer needs to have a basic understanding of Behavioral Science, the study of how people really make decisions, in order to create better outcomes and to future-proof their career. This course will teach you the basics of Behavioral Science and show you how marketers at companies like Facebook, Uber and Walmart are using it to drive consumer behavior. After learning about Behavioral Science and the common misconceptions you need to avoid, we’ll do a hands-on exercise so you can apply these principles to a real life marketing challenge.
- Price:
- $0.00 - $49.00
Total Credits: 1 SMEI Video 1 PDH Credit
- Categories:
- Free Member Resources | Live Events & Webinars | Live Webinar
- Faculty:
- Mr Willis Turner, CAE CME CSE | Mr. Hans-Benno Mastboom
- Format:
- Audio and Video
- Short Description:
- In this session, Willis Turner, SMEI’s Chief Executive Officer will take you behind the scenes with an in-depth look SMEI’s integrated marketing campaigns used to develop the customer journey.
- Price:
- $0.00 - Base Price
- Categories:
- Free Member Resources
- Short Description:
- Spurring creativity in teams can be very challenging, but could also be the difference between a successful team and an unsuccessful one. This course looks at spurring creativity and innovation in teams and organizations. Drawing on the latest academic thinking, it outlines the key factors for creative teams. Further, the course focuses on tools and techniques designed to yield more productive thinking in collective settings. Participants learn about a number of targeted tools, including brainstorming, Discussion 66, Provocation, and others, to generate fresh thinking in smaller group settings and in their organizations.
- Price:
- $0.00 - $79.00
Total Credits: 1 SMEI Video 1 PDH Credit
- Categories:
- Free Member Resources | Live Event | Live Events & Webinars | Live Webinar
- Faculty:
- Mr Willis Turner, CAE CME CSE
- Format:
- Audio and Video
- Short Description:
- In this session we'll learn what digital transformation is and how it impacts our brand. By embracing digital transformation we can build a strong competitive advantage while adding value for our customers.
- Price:
- $0.00 - $69.00
Total Credits: 1 SMEI Video 1 PDH Credit
- Categories:
- Free Member Resources | Live Events & Webinars | Live Webinar
- Faculty:
- Dale Rothenberger | David Light
- Format:
- Audio and Video
- Short Description:
- Establishing what is acceptable performance is key to a sales manager’s driving consistent selling activities and therefore sales outcomes. In today's world, it is the sales manager’s responsibility to involve the salesperson in the goal setting process so the goals remain challenging…. challenge seeking is highly correlated to sales outcome performance and compensation seeking.
- Price:
- $0.00 - $49.00
Total Credits: 1 SMEI Webinar PDH Credit
- Categories:
- Free Member Resources | Sales Management
- Faculty:
- Dale Rothenberger | Alex Archawski
- Format:
- Audio and Video
- Short Description:
- The Sales Profession has been effected by COVID-19 and remote selling requirements. Are the skills to succeed in this new normal the same as the success in face-to-face sales? We will discuss changes and expectations, setting new KPI's and characteristics of success in this new environment.
- Price:
- $0.00 - $49.00
- Categories:
- Free Member Resources
- Faculty:
- Mr Willis Turner, CAE CME CSE
- Format:
- Audio and Video
- Short Description:
- Learn about the origins of SMEI and how it developed as the worldwide professional association for sales and marketing.
- Price:
- $0.00 - Base Price
- Categories:
- Free Member Resources
- Short Description:
- Critical thinking is an intellectual model for reasoning through issues to reach well-founded conclusions. It may be the single-most valuable skill that one can bring to any job, profession, or life challenge. Being able to ask the right questions, critique an argument, and logically dissect an issue occur constantly in the workplace and our lives. This introductory-level course is designed to help learners define and identify critical thinking and reasoning skills and develop those skills.
- Price:
- $0.00 - $95.00
- Categories:
- Free Member Resources | Live Events & Webinars | Live Webinar
- Faculty:
- Dawn Herscher
- Format:
- Audio and Video
- Short Description:
- Research proves that marketing is no longer about the products you sell, but the stories you tell. What’s more, if your digital presence isn’t 90% better than your competitors then you won’t qualify to get your audience’s attention in the highly coveted 2.7 seconds. If your customer sees approximately 10,000 ads every day, how do you get noticed? Persuasive storytelling is
- Price:
- $0.00 - $49.00
Total Credits: 1 SMEI Video 1 PDH Credit
- Categories:
- Communication | Free Member Resources
- Faculty:
- Terry Earthwind Nichols
- Format:
- Audio and Video
- Short Description:
- Reading body movement isn’t all what it is promoted to be. Reading the nuances of muscle movement is more accurate these skills can also be developed into reading emails, how they are written to analyze how a person is speaking on the phone. What would you say if you could close a sale by watching which way they tilt their head? Learn this and more as we join Terry Earthwind Nichols’ and see how he uses stories and observations to show you how you can be a “Master of Observation.”
- Price:
- $0.00 - $69.00
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