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On Demand

Digital Transformation

Total Credits: 1 SMEI Video 1 PDH Credit

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Faculty:
Mr Willis Turner CAE CME CSE
Format:
Audio and Video
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Description

In this session we'll learn what digital transformation is and how it impacts our brand. By embracing digital transformation we can build a strong competitive advantage while adding value for our customers. Key takeaways from this session will include:

  • How digital transformation and other influences are collapsing the buying cycle
  • How to align with the customer's buying preferences in the digital age
  • How building empathy into digital pathways can add value to the customer journey
  • How we can leverage digital transformation to improve brand equity

Faculty

Mr Willis Turner CAE CME CSE's Profile

Mr Willis Turner CAE CME CSE Related Seminars and Products

President & CEO

SMEI

Willis Turner is President & CEO of SMEI and has been actively engaged in supporting professional association management through volunteer service on the ASAE accreditation committee, the National Advisory Board for DECA and the National Society of Professional Engineers.

Willis is a Certified Marketing & Sales Instructor and actively teaches marketing, professional selling and sales management through universities and corporate programs around the world. 

Willis holds the CME and CSE designations bestowed by SMEI and the Certified Association Executive (CAE) designation from ASAE which he earned in 2005. Earners of the Certified Association Executive have demonstrated, through experience and passing an exam, that they have practical experience in association management and executive level knowledge in defined competencies. He has a strong aptitude for web-based tools that assist associations and non-profit organizations to be more productive while providing members with high value. Willis is passionate about professional certification and has 20+ years of experience in developing and managing professional certification programs.

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