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On Demand

Pairing Marketing and HR for Business Results

Total Credits: 1 SMEI Webinar PDH Credit

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Heather Polivka, MBA
Audio and Video


Why do some companies thrive in good times and survive during the most turbulent times, while others experience greater peaks and valleys or struggle day-to-day? How do some organizations cultivate a brand that people eat, sleep and breath, creating a competitive advantage in the marketplace, while others are….just a logo and color palette?

If 2020 is teaching us anything, it is that many of our tried-and-true approaches to running our businesses and making decisions are insufficient when up against the unexpected. Customers’ expectations have shifted from simply consuming a product or service to demanding more of businesses; expecting them to put people over profits, create a sense of community, take care of their employees, and do the right thing. With many tried-and-true approaches to business management and leadership, these emerging expectations can seem at odds with driving productivity and profitability. What if your access to sustainable business performance was simple, but not easy? What if your ability to thrive and create brands people live was through meeting these expectations, for your employees and customers alike?

In this one-hour presentation, I will share the Promise-to-Profit model for driving improved innovation, employee engagement, customer satisfaction, growth and profitability for any business to thrive.

Learning Objectives

  • Learn the Promise-to-Profit model for driving sustainable and improved innovation, employee engagement, customer satisfaction, growth and profitability
  • Realize the critical importance of your employees in driving sustainable business performance and why employee-centric companies out-perform their competitors
  • Discover why your branding and marketing efforts might occur as nothing more than a logo and a spiel to your employees and customers alike, and not producing the ROI that they could
  • Understand how functional silos within organizations diminish the opportunity for business performance, and a suggested approach for breaking break down those silos


Heather Polivka, MBA's Profile

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HeatherP Solutions

This is what happens when marketing expertise meets HR proficiency: Heather Polivka.


A proven global leader, Heather knows the power of a purposeful brand experience that reaches customers, communities, employees and stockholders. She’s seen the impact it has because she’s led these initiatives for some of the world’s most recognized brands.


Before launching HeatherP Solutions, she led a global marketing division of UnitedHealth Group, a Fortune 6 organization. For nearly 12 years, she established their employer brand, marketing strategy and marketing infrastructure while serving as the critical link between Marketing and Human Resources. Working with teams around the globe, she continually refined and reimagined all the ways brand experience can impact people, processes and profits.


With HeatherP Solutions, she’s on a mission to help businesses retain and engage the right people, so they can retain and engage customers. To build admired leaders who are recognized for the way they prioritize employee success. And to help leadership teams perform at a higher level, with greater consistency.