Identify the major types of mobile devices and describe how they are used
Explain the differences among the marketing efforts of large, medium-sized, and small businesses
Consider the purposes of mobile marketing regulations
Examine the key policies, guidelines, and/or organizations in the mobile marketing industry
Identify various methods for locating mobile users
Distinguish mobile-dedicated websites from responsive design websites
Describe the various types of mobile advertisements
Explain how loyalty programs and mobile coupons can enhance mobile marketing efforts
Discuss the benefits of location-based services
Consider how to choose the right mix of mobile marketing channels
Define key metric categories and explain the use of channel-specific metrics
Badge and credit-awarding
Games & Flashcards
Real-world case studies
Audio-enabled in app
This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
This course does not require any additional purchases of supplementary materials.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit. Learners will have three attempts at all graded assessments.