Search Engine Optimization

Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.

Learning Outcomes

• Address SEO as a business process, identifying how it fits within traditional communications and marketing roles.
• Define the components of a web page and how each contributes to search engine rankings
• Describe how search engines find and rank web site content
• Identify strategies for enhancing search engine ranking
• Demonstrate successful application of the concepts learned to real-world scenarios.

Key Features

•  Expert-supported
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•  Mobile-friendly
•  Accessible
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•  Badge and credit-awarding
•  Games & Flashcards
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•  Video content
•  Real-world case studies
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•  Audio-enabled in app

Notes

This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

This course does not require any additional purchases of supplementary materials.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit. Learners will have three attempts at all graded assessments.