Developing Your Personal Brand Blueprint

Everyone has a personal brand – the question is whether or not you are strategic about crafting and positioning it. Thanks to Google, LinkedIn, and the other social media channels, people are forming impressions about you, sometimes without ever meeting you. Personal branding is about proactively building your brand in order to attract the opportunities you want. Regardless of your career or business aspirations, a strong personal brand is vital to your success. Krista Neher, presenter in this video is CEO of Boot Camp Digital and recently wrote a new book, Launch Yourself: Define, Design and Deliver a Powerful Personal Brand that maps out exactly how to build a powerful brand online. 

Learning Objectives

• What is a personal brand and why does it matter (hint: you already have one) 
• How managing your personal brand can attract opportunities to you 
• How to define your brand in a way that is authentic to you and build a personal brand statement 
• How to design a brand that is memorable, authentic, distinctive, and credible based on proven principles used by big brands. 
• How to deliver your brand online in a compelling and relevant way.