Learning Outcomes

• Describe the characteristics of a successful entrepreneur
• Outline the eight stages of the entrepreneurial process
• Explain the discovery stage
• Describe the evaluation of the market for a new venture
• Outline ways to structure the venture
• Discuss the strategic planning process for an entrepreneur
• Describe the operational and financial planning needed for a new venture
• Outline how an entrepreneur develops and employs a business plan
• Describe the options for funding the new venture
• Discuss issues in implementing the plans for a new venture
• Recognize the ethical issues faced by entrepreneurs

Key Features

•  Expert-supported
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•  Mobile-friendly
•  Accessible
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•  Badge and credit-awarding
•  Games & Flashcards
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•  Video content
•  Real-world case studies
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•  Audio-enabled in app