Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Emerging Technologies |  Management
Short Description:
This course introduces learners to basic artificial intelligence concepts and trends. Artificial Intelligence plays an increasingly important role in many industries. The emergence of this new technology promises to bring unprecedented efficiencies for organizations and enhance business performance. In today's global economy, managers will need to know how AI can be leveraged to keep their organizations competitive, as well as understand the potential ethical issues associated with employing AI technologies such as deep learning, machine learning, and the various AI-enabled recognition technologies.
Price:
$135.20 - $169.00

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Emerging Technologies |  Management
Short Description:
Blockchain is on the forefront of emerging technologies and is the foundation of modern cryptocurrencies. If you're a manager with little exposure to blockchain as a concept, this course will help you build an understanding of the concepts and how the technology might apply to your business. This course is an introduction to blockchain as an underlying technology for cryptocurrencies and other applications. The assignments delve into critical parts of blockchain, such as consensus mechanisms and cryptography. They also look at blockchain's impact on verticals such as healthcare, Fintech, and government, along with democracy, governance, and social impact.
Price:
$119.20 - $141.55

Not Found
Product Type
Online Course

Total Credits: 10 Online Course

Category:
Computer Applications |  Management
Short Description:
A Manager's Guide to Information Technology course is designed to help managers develop a solid understanding of the basic concepts and technologies that they will encounter in the information technology field. Learners in this course will expand their knowledge of IT through games, videos, interactive exercises, quizzes, and other engaging content.
Price:
$271.20 - $322.05

Not Found
Product Type
Online Course

Total Credits: 5 Online Course

Category:
Emerging Technologies |  Management
Short Description:
This course will introduce many of the concepts and metrics for management to consider when evaluating whether an investment in robotics is the right decision for the operation. The course begins by defining automation types and processes before exploring the business functions involved in making the decision to execute an automation enhancement. In addition to delving into pragmatic issues, this course also explores the strategic and ethical issues of replacing human workers with robots.
Price:
$135.20 - $160.55

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Customer Service |  Management
Short Description:
A Manager's Guide to Superior Customer Service explores the art and science of developing a superior customer experience. Customers are vital to any organization and superior customer service can pay large financial dividends.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 5 Online Course

Category:
Financial Management
Short Description:
This course provides an introduction to key topics in accounting and finance for those involved in new ventures. It reviews financial accounting basics, including GAAP Principles and financial statements, and also covers key issues in finance, broadly defined as any financial or monetary activity that involves a company.
Price:
$126.75 - $160.55

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Marketing Education
Short Description:
Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.
Price:
$79.20 - $94.05

Not Found
Product Type
Live Event

Category:
Live Event |  Live Events & Webinars |  Marketing Education
Location:
Los Angeles, California
Short Description:
Europe’s leading marketing event is now launching in California. Connecting the most proactive marketing professionals with the tools, techniques and innovations they need to be at the forefront of the ever-evolving world of marketing.  
Price:
$0.00
Date:

Wed, Mar 03, 2021 - 10:00am to Thu, Mar 04, 2021 - 05:00pm PST


Not Found
Product Type
On Demand

Total Credits: 1 SMEI Webinar PDH Credit

Category:
Free Member Resources |  Marketing Education
Faculty:
Shirin Oreizy
Format:
Audio and Video
Short Description:
Every savvy marketer needs to have a basic understanding of Behavioral Science, the study of how people really make decisions, in order to create better outcomes and to future-proof their career. This course will teach you the basics of Behavioral Science and show you how marketers at companies like Facebook, Uber and Walmart are using it to drive consumer behavior. After learning about Behavioral Science and the common misconceptions you need to avoid, we’ll do a hands-on exercise so you can apply these principles to a real life marketing challenge.
Price:
$0.00 - $49.00

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Leadership |  Management
Short Description:
At the core of strong leadership is the ability to communicate effectively. But many leaders focus solely on their spoken words while ignoring the impact of their nonverbal cues, including facial expressions, hand gestures, body movements, and eye gaze. By understanding the impact of body language, leaders can learn how to communicate in a way that builds and sustains positive relationships with employees, clients, and business partners. This course will provide leaders with tips for reading body language and using it to exude both strength and warmth. The course also addresses gender stereotypes and cross-cultural body language and explores the role of body language in virtual communication.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 10 Online Course

Category:
Ethics
Short Description:
Ethical decisions in business are everywhere. Managers and leaders, ideally, choose the moral right versus the moral wrong all the time. Organizations have learned that the costs of unethical actions can be high, both legally, and from the perspective of brand image and reputation. This introductory-level course introduces the major ethical frameworks in business and seeks to give learners a strong foundation in ethical business practices, whether as individuals, as a leaders, or as stewards of the organization. This course reviews how organizations can establish and encourage an ethical culture while monitoring for compliance.
Price:
$263.20 - $312.55

Not Found
Product Type
Online Course

Total Credits: 5 Online Course

Category:
Legal
Short Description:
When starting a new venture, understanding the relevant laws can make or break your success. This course covers the basics of business law for an entrepreneur. It reviews legal structures for a new venture, intellectual property, employment law, contracts, government regulation, and personal and real property.
Price:
$135.20 - $160.55

Not Found
Product Type
Live Event

Category:
Certification Exam
Short Description:
This exam registration is for SMEI online certification exams. Please note that if you are unable to take the exam on the date you select, there is a fee of $50 to reschedule. All certification exams have a maximum time limit of 3 hours.
Price:
$0.00 - $150.00
Date:

Not Found
Product Type
Live Event

Category:
Certification Exam
Short Description:
This exam registration is for SMEI online certification exams. Please note that if you are unable to take the exam on the date you select, there is a fee of $50 to reschedule. All certification exams have a maximum time limit of 3 hours.
Price:
$0.00 - $150.00
Date:

Not Found
Product Type
Live Event

Category:
Certification Exam
Short Description:
This exam registration is for SMEI online certification exams. Please note that if you are unable to take the exam on the date you select, there is a fee of $50 to reschedule. All certification exams have a maximum time limit of 3 hours.
Price:
$0.00 - $150.00
Date:

Not Found
Product Type
Live Event

Category:
Certification Exam
Short Description:
This exam registration is for SMEI online certification exams. Please note that if you are unable to take the exam on the date you select, there is a fee of $50 to reschedule. All certification exams have a maximum time limit of 3 hours.
Price:
$0.00 - $150.00
Date:

Not Found
Product Type
Live Event

Category:
Certification Exam
Short Description:
This exam registration is for SMEI online certification exams. Please note that if you are unable to take the exam on the date you select, there is a fee of $50 to reschedule. All certification exams have a maximum time limit of 3 hours.
Price:
$0.00 - $150.00
Date:

Not Found
Product Type
Live Event

Category:
Certification Exam
Short Description:
This exam registration is for SMEI online certification exams. Please note that if you are unable to take the exam on the date you select, there is a fee of $50 to reschedule. All certification exams have a maximum time limit of 3 hours.
Price:
$0.00 - $150.00
Date:

Not Found
Product Type
Live Event

Category:
Certification Exam
Short Description:
This exam registration is for SMEI online certification exams. Please note that if you are unable to take the exam on the date you select, there is a fee of $50 to reschedule. All certification exams have a maximum time limit of 3 hours.
Price:
$0.00 - $150.00
Date:

Not Found
Product Type
Live Event

Category:
Certification Exam
Short Description:
This exam registration is for SMEI online certification exams. Please note that if you are unable to take the exam on the date you select, there is a fee of $50 to reschedule. All certification exams have a maximum time limit of 3 hours.
Price:
$0.00 - $150.00
Date:

Not Found
Product Type
Live Event

Category:
Certification Exam
Short Description:
This exam registration is for SMEI online certification exams. Please note that if you are unable to take the exam on the date you select, there is a fee of $50 to reschedule. All certification exams have a maximum time limit of 3 hours.
Price:
$0.00 - $150.00
Date:

Not Found
Product Type
Online Course

Total Credits: 3.5 Online Course

Category:
Digital Marketing |  Marketing Education
Short Description:
This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.
Price:
$103.20 - $122.55

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Digital Marketing |  Marketing Education
Short Description:
Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Ethics |  Leadership |  Management |  Marketing Education
Short Description:
Corporate social responsibility (CSR) is the concept of organizations taking responsibility for their impact on society and the environment. Businesses which embrace CSR promote the public interest through what they do (for example, encouraging community growth and development) and what they refrain from doing (for example, eliminating or avoiding practices that harm stakeholders, regardless of whether such practices are legal). CSR is the inclusion of the public interest into corporate decision-making.
Price:
$79.20 - $94.05

Not Found
Product Type
On Demand

Total Credits: 1 SMEI Webinar PDH Credit, 1 SMEI Video 1 PDH Credit

Category:
Entrepreneurship |  Free Member Resources |  Leadership
Faculty:
Stephanie Scheller
Format:
Audio and Video
Short Description:
Disruption is the word of the decade! Obsession runs high with how to disrupt an industry as we are starting to recognize that disrupterslike Uber, AirBnB, Amazon and Netflix get paid the big bucks. But how do these companies experiencing explosive growth make it happen? How are some companies erupting to millions and billions in a matter of a few years when the vast majority of all small businesses never make it past the $1MM annual revenue mark?
Price:
$0.00 - $69.00

Not Found
Product Type
Online Course

Category:
Free Member Resources
Short Description:
Spurring creativity in teams can be very challenging, but could also be the difference between a successful team and an unsuccessful one. This course looks at spurring creativity and innovation in teams and organizations. Drawing on the latest academic thinking, it outlines the key factors for creative teams. Further, the course focuses on tools and techniques designed to yield more productive thinking in collective settings. Participants learn about a number of targeted tools, including brainstorming, Discussion 66, Provocation, and others, to generate fresh thinking in smaller group settings and in their organizations.
Price:
$0.00 - $79.00

Not Found
Product Type
Webinar

Total Credits: 1 SMEI Webinar PDH Credit

Category:
Free Member Resources |  Live Events & Webinars |  Live Webinar
Faculty:
Jay Schwedelson
Short Description:
With so much change and market upheaval across industries, how do you know if your email marketing strategies are driving success? In this session we’ll share real data from over 40,000 email campaigns executed annually - sharing the secret to achieving an email open rate over 50%, plus top tips to increase landing page conversions by over 40%, and the new email “offers” of 2020 that can increase ROI by more than 200%.
Price:
$0.00 - $69.00
Date:

Wed, Dec 09, 2020 - 08:00am to 09:00am PST


Not Found
Product Type
Online Course

Total Credits: 5 Online Course

Category:
Data Analysis |  Management
Short Description:
When using data analysis to improve organizational performance, it's vital to employ the tools that bring the data to life and keep people engaged in the process. Organizations in both the public and private sectors often use tools and frameworks to deliver the data, and the information the data might suggest, to its staff. This intermediate-level course will explain some of these measures and tools, describe some specific measurements, and explain the relationship between assessment and strategy. Summarizing the data with the correct tool can be the gating factor to reaching staff and effecting changes that spur performance improvement.
Price:
$135.20 - $160.55

Not Found
Product Type
Online Course

Total Credits: 5 Online Course

Category:
Data Analysis |  Financial Management |  Management
Short Description:
How are data-driven decisions put into practice in the real world? How do these decisions differ when applied to different sectors, such as health care, education and government? This intermediate-level course will provide answers to these questions as well as recommendations for decision-making based on data analytics for each sector. The course will begin with an introduction of Big Data, then continue into a deeper dive on its implications within each sector. Industry case studies make the concepts applicable in the real-world.
Price:
$135.20 - $160.55

Not Found
Product Type
On Demand

Category:
Career Building |  Marketing Education |  Personal Branding
Faculty:
Krista Neher
Format:
Audio and Video
Short Description:
Everyone has a personal brand – the question is whether or not you are strategic about crafting and positioning it. Thanks to Google, LinkedIn, and the other social media channels, people are forming impressions about you, sometimes without ever meeting you. Personal branding is about proactively building your brand in order to attract the opportunities you want. Regardless of your career or business aspirations, a strong personal brand is vital to your success. Krista Neher, presenter in this video, CEO of Boot Camp Digital recently wrote a new book, Launch Yourself: Define, Design and Deliver a Powerful Personal Brand that maps out exactly how to build a powerful brand online.
Price:
$0.00 - $55.20

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Digital Marketing |  Marketing Education
Short Description:
As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.
Price:
$79.20 - $94.05

Not Found
Product Type
On Demand

Total Credits: 1 SMEI Webinar PDH Credit

Category:
Digital Marketing |  Marketing Education
Faculty:
Krista Neher
Format:
Audio and Video
Short Description:
When it comes to digital marketing it can be difficult to separate out the noise from what actually matters, and focus on impact. There are so many channels, tools, technologies, and emerging approaches that it can be challenging to know where to start and how best to use your time and energy. In this session we’ll cover options and strategies for an online presence that stands out and is executed based on impact. Krista Neher, digital marketing pioneer and author of five books, including Digital Marketing That Actually Works will guide you through determining what does, indeed, actually work right now.
Price:
$0.00 - $69.00

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Career Building |  Leadership
Short Description:
Emotional intelligence (EI) is our ability to identify and control our emotions to achieve positive outcomes in our relationships. Managers with high EI are better equipped to deal with subordinates, colleagues, and company executives, and they can do a better job of handling and resolving conflicts. This one-module course reviews the underlying concepts of emotional intelligence and explores how managers can improve and make use of their emotional intelligence.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Career Building |  Computer Applications
Short Description:
This course designed for the learner who already has a solid understanding of Excel's basic tools and functions. The course teaches learners some of the more advanced skills and features available in Excel, which may be useful in data analysis. These skills include style templates, conditional formatting, data validation, data manipulation, and pivot tables.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Career Building |  Computer Applications
Short Description:
As big data continues to change the way businesses operate and drive strategy, the ability to efficiently and effectively organize and analyze data is crucial. Managers need to be able to utilize tools to identify trends and help make better business decisions. Microsoft's Excel is a powerful spreadsheet software to organize and manage data related to business operations. This course focuses on mastering the fundamental tasks performed in Excel, including data entry, basic formula calculations, and formatting and style operations. During the course, you will learn how to build a spreadsheet from scratch and gain a greater understanding of the most popular Excel commands and functions.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Career Building |  Computer Applications
Short Description:
This course features 25 of the most popular Excel tip and tricks for both novice and advanced Excel users. In this course, you will learn time-saving techniques to boost efficiency, increase productivity and workflow, and improve and advance your skills. Topics include data entry, data organization, data cleaning, elements of style, data sorting, data filtering, and spreadsheet display tips. This course also covers three of the most popular lookup and reference functions: VLOOKUP, HLOOKUP, and Find + Replace.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Bundles:
Fast Company: Future Proofing Your Career
Category:
Career Building |  Fast Company |  Leadership
Short Description:
There's a reason that workplace communication skills are so highly sought after by employers. Strong communicators can save their organizations time and money. For example, workers who can write emails that are reader-focused, clear, and concise can prevent the reader from having to send follow up questions, or worse, drawing the wrong conclusions about what the writer mean
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Bundles:
Fast Company: Future Proofing Your Career
Category:
Career Building |  Fast Company
Short Description:
Creativity and innovation are not one and the same. Creativity is the generation of new ideas by individuals and teams. Innovation is the process of converting those ideas into new products, business practices, and strategies that create value.   It's a meaningful distinction because creativity needs to be translated into something concrete for it to generate value.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Bundles:
Fast Company: Future Proofing Your Career
Category:
Career Building |  Fast Company
Short Description:
In today's competitive marketplace, companies must come up with innovative solutions to everyday challenges. The design thinking approach can be an effective tool for organizations looking for practical and creative ways to solve problems. This course will examine the benefits of design thinking and present strategies for generating innovative products and ideas that can se
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Bundles:
Fast Company: Future Proofing Your Career
Category:
Career Building |  Fast Company
Short Description:
Networking is an important skill at all stages of your career, whether you're searching for a job or looking to take the next steps in your industry. This course provides an overview of how to make effective professional connections and cultivate relationships that can help you over the course of your career. It explores networking challenges based on gender and personality
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Bundles:
Fast Company: Future Proofing Your Career
Category:
Career Building |  Fast Company
Short Description:
Having a strong personal brand helps you stand out in a crowd. It can help you gain new and better clients, so you do better in your current job. And it gets you noticed when you're looking for a promotion or a new job. In today's job marketplace, getting noticed is something that usually happens online. Employers use the web to check out job applicants, and they're
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Bundles:
Fast Company: Future Proofing Your Career
Category:
Career Building |  Fast Company
Short Description:
Today's professionals are under an increasing amount of pressure to be able to "do it all," which can lead to unhealthy amounts of stress and a decrease in motivation and self-confidence. This course aims to help learners combat those struggles by focusing on the skills that can help them grow in both their professional and personal lives. It looks at the importan
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Financial Management
Short Description:
Decision-making within an organization often hinges on the numbers. So what financial tools do managers need to be familiar with to make sound, defensible decisions? This introductory-level course is meant to teach finance concepts to non-financial managers, and considers tools for decision-making such as cost benefit analysis, break even analysis, and Balanced Scorecard. The course also teaches the basic finance concepts such as return on investment (ROI), fixed and variable costs, and payback period.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Career Building
Short Description:
Whether you're just starting out in the workforce or changing careers, it is important to understand how the job you perform contributes to your sense of fulfillment in life. This course prompts you to examine various job settings and functions, comparing each against your own preferences, values, and expectations, in order to determine the best job fit for you.
Price:
$55.20 - $65.55

Not Found
Product Type
Online Course

Total Credits: 10 Online Course

Bundles:
Certified Global Business Professional (CGBP) Exam Prep
Category:
Global Business |  Management
Short Description:
This online and self-paced Global Business Management prepares learners to take NASBITE's Certified Global Business Professional™ exam. It includes an in-depth review of the Global Business Management knowledge area aligned with NASBITE's practice delineation, exam taking tips, module quizzes, and a 25-question Practice Exam covering the Global Business Management area of knowledge.
Price:
$263.20 - $312.55

Not Found
Product Type
Online Course

Total Credits: 10 Online Course

Bundles:
Certified Global Business Professional (CGBP) Exam Prep
Category:
Global Business |  Marketing Education
Short Description:
This online and self-paced Global Marketing prepares learners to take NASBITE's Certified Global Business Professional™ exam. It includes an in-depth review of the Global Marketing knowledge area aligned with NASBITE's practice delineation, exam taking tips, module quizzes, and a 25-question Practice Exam covering the Global Marketing area of knowledge.
Price:
$263.20 - $312.55

Not Found
Product Type
Online Course

Total Credits: 10 Online Course

Bundles:
Certified Global Business Professional (CGBP) Exam Prep
Category:
Global Business |  Management
Short Description:
This online and self-paced Global Supply Chain Management prepares learners to take NASBITE's Certified Global Business Professional™ exam. It includes an in-depth review of the Global Supply Chain Management knowledge area aligned with NASBITE's practice delineation, exam taking tips, module quizzes, and a 25-question Practice Exam covering the Global Supply Chain Management area of knowledge.
Price:
$263.20 - $312.55

Not Found
Product Type
Online Course

Total Credits: 10 Online Course

Bundles:
Certified Global Business Professional (CGBP) Exam Prep
Category:
Financial Management |  Global Business |  Management
Short Description:
This online and self-paced Global Trade Finance prepares learners to take NASBITE's Certified Global Business Professional™ exam. It includes an in-depth review of the Global Trade Finance knowledge area aligned with NASBITE's practice delineation, exam taking tips, module quizzes, and a 25-question Practice Exam covering the Global Trade Finance area of knowledge.
Price:
$263.20 - $312.55

Not Found
Product Type
Webinar

Total Credits: 1 SMEI Webinar PDH Credit

Category:
Free Member Resources |  Live Events & Webinars |  Live Webinar
Faculty:
Dale Rothenberger |  David Light
Short Description:
Establishing what is acceptable performance is key to a sales manager’s driving consistent selling activities and therefore sales outcomes. In today's world, it is the sales manager’s responsibility to involve the salesperson in the goal setting process so the goals remain challenging…. challenge seeking is highly correlated to sales outcome performance and compensation seeking.
Price:
$0.00 - $69.00
Date:

Tue, Nov 17, 2020 - 08:00am to 09:00am PST


Not Found
Product Type
Online Course

Total Credits: 10 Online Course

Category:
Leadership
Short Description:
As a manager, handling difficult employee behavior is now your job. And it can be overwhelming to try to navigate the psychology of poor behavior to try to figure out how to improve the situation. This course is designed to prepare managers to deal with troublesome and difficult behavior by employees. By effectively addressing, coaching, and counseling employees, you can improve their behavior and improve morale, staff retention, productivity, and teamwork. This course uses videos to illustrate each behavior type so that you can more easily apply the techniques to your current work environment. Focusing on dealing with the behavior (not the person), tools and techniques for positive change are clear and well-defined.
Price:
$263.20 - $312.55

Not Found
Product Type
Online Course

Total Credits: 5 Online Course

Category:
Leadership
Short Description:
As a manager, you will undoubtedly deal with conflict. And as you look around to figure out who will keep the peace, you might be realizing that person is now you. This course introduces the various forms of conflict that can arise in the workplace and presents strategies that managers can use to help deal with conflict situations. It includes video commentary from an expert in the field and presents some fictitious real-world scenarios that allow learners to practice applying the skills and strategies discussed throughout the course.
Price:
$135.20 - $160.55

Not Found
Product Type
On Demand

Total Credits: 1 SMEI Webinar PDH Credit

Category:
Free Member Resources |  Sales Management
Faculty:
Dale Rothenberger |  Alex Archawski
Format:
Audio and Video
Short Description:
The Sales Profession has been effected by COVID-19 and remote selling requirements. Are the skills to succeed in this new normal the same as the success in face-to-face sales? We will discuss changes and expectations, setting new KPI's and characteristics of success in this new environment.
Price:
$0.00 - $49.00

Not Found
Product Type
On Demand

Total Credits: 1 SMEI Video 1 PDH Credit

Category:
Coaching |  Sales |  Sales Education |  Sales Management
Format:
Audio and Video
Short Description:
Yes, lions have fears, too. Are you looking to end 2019 on a high note? As the 2019 year end closes, you may be wondering what are some of the best ways to leap the hurdles that could prevent you from closing out the year on target. If so, join us for this video and you can hear some tips and advice first hand from a panel of experts.
Price:
$0.00 - $62.10

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Coaching |  Leadership |  Marketing Education |  Sales Management
Short Description:
Managers who lead and manage through coaching—providing encouragement, feedback, and support—are more successful in "working through others." This course focuses on the skills and techniques of positive coaching in an organizational setting including listening actively, providing constructive feedback based on observation, reinforcing positive employee performance through recognition and praise, and teaching new skills.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Financial Management
Short Description:
Financial statements can look intimidating and, as a non-financial manager, you may feel like ascertaining the right conclusion from a financial statement is like finding a needle in a haystack. This course covers financial reports and their meaning. You will learn the fundamentals and importance of the income statement, balance sheet, and statement of cash flows, and how they can be used to manage a business. You will also be exposed to financial (ratio) analysis.
Price:
$79.20 - $94.05

Not Found
Product Type
On Demand

Total Credits: 1 SMEI Webinar PDH Credit

Category:
Sales |  Sales Education |  Sales Management
Format:
Audio and Video
Short Description:
During this recorded webinar, Mark Thacker discusses what he believes to be one of the biggest myths in sales: the sales pitch. Mark explains why sales pitches are irrelevant to be a good salesperson, the negative effects pitches have on customer relationships and the public's perception of salespeople.
Price:
$0.00 - $55.20

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Bundles:
Inc Magazine: Courses for Entrepreneurs and Small Business
Category:
Career Building |  Inc |  Leadership
Short Description:
Course Description This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of business leadership, including communication and motivation; leading teams; leading virtual workers; and leading during times of cha
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Bundles:
Inc Magazine: Courses for Entrepreneurs and Small Business
Category:
Career Building |  Entrepreneurship |  Financial Management |  Inc
Short Description:
Course Description This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of finance, including startup financing; pricing; cash flow; and financial ratios. The focus is on providing practical, hands-on advice
Price:
$79.20 - $94.05

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Product Type
Online Course

Total Credits: 3 Online Course

Bundles:
Inc Magazine: Courses for Entrepreneurs and Small Business
Category:
Career Building |  Human Resources |  Inc |  Leadership |  Management
Short Description:
Course Description This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of human resources management, including recruiting; onboarding; talent development; and company culture. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with an
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Bundles:
Inc Magazine: Courses for Entrepreneurs and Small Business
Category:
Career Building |  Inc |  Leadership |  Management |  Marketing Management
Short Description:
Course Description This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of digital marketing, including targeting; the value proposition; channel management; SEO; and marketing automation. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segme
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Bundles:
Inc Magazine: Courses for Entrepreneurs and Small Business
Category:
Career Building |  Inc |  Leadership
Short Description:
Course Description This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of business operations and crisis management. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners an
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Bundles:
Inc Magazine: Courses for Entrepreneurs and Small Business
Category:
Career Building |  Inc |  Sales |  Sales Education
Short Description:
This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of sales, including the sales funnel and pipeline; lead qualification; presentations; metrics; and closing. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Financial Management |  Marketing Education
Short Description:
Statistics is the science of collecting, organizing, and analyzing data in order to make more effective decisions. As such, statistics is critical to a successful business. This introductory-level course is meant for non-financial managers. Understanding statistical techniques can help any manager responsible for marketing, management, accounting, sales, or other business functions. This course will also cover graphical representations of data that your stakeholders may expect when reviewing the results of any statistical analysis.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Category:
Free Member Resources
Short Description:
Critical thinking is an intellectual model for reasoning through issues to reach well-founded conclusions. It may be the single-most valuable skill that one can bring to any job, profession, or life challenge. Being able to ask the right questions, critique an argument, and logically dissect an issue occur constantly in the workplace and our lives. This introductory-level course is designed to help learners define and identify critical thinking and reasoning skills and develop those skills.
Price:
$0.00 - $95.00

Not Found
Product Type
Online Course

Total Credits: 5 Online Course

Category:
Data Analysis |  Management
Short Description:
Whatever your profession. Whatever your field. As a professional, and certainly as a leader, you will be asked to make a decision based on data. This course will introduce the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision making. Since quantitative analytics is used in various settings, this intermediate-level course also offers insight into how research is used in different sectors. From a management perspective, the course highlights appropriate quantitative methods and ways to ensure quality and accuracy through research design.
Price:
$135.20 - $160.55

Not Found
Product Type
Online Course

Total Credits: 5 Online Course

Category:
Entrepreneurship
Short Description:
Having an entrepreneurial spirit and a good idea is a great foundation to starting your own business. But you may need a bit more to succeed. This course explores the different aspects of entrepreneurship and how entrepreneurs create and establish successful new ventures. It reviews issues and activities involved in starting a new business, including the decisions that must be made before an enterprise can be launched and established.
Price:
$135.20 - $160.55

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Financial Management
Short Description:
Understanding basic finance is important for any managerial position, even non-financial managers. This introductory-level course starts at the beginning, discussing finance as an organizational setting and legal forms of business. The course continues on to cover the responsibilities of financial managers, roles of finance in a typical business organization, and relevant financial markets of interest to financial managers. Further, the course will discuss corporate financing and the role the stock market plays in the business world.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Leadership
Short Description:
No matter your age or what phase of your career you're in, leadership is a crucial skill on the path to success. This course examines how to be a successful (that is, effective) leader. This course asks the crucial questions about leadership in today's organizations: What is leadership and why is it important? What does effective leadership require? What is visionary leadership? What is the role of charisma? What is the difference between managing, administering, and leading? This course offers a balance of the theory of leadership with some real-world application to help you develop this critical skill for personal growth and success. This course is based on D. Quinn Mills' book, Leadership: How to Lead, How to Live, a text used at Harvard Business School. Excerpts of the book are made available via PDF download and no additional purchase is required.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Negotiation |  Sales Management
Short Description:
We all negotiate every day. And even though negotiations are an integral part of our lives, techniques for managing these situations are not instinctive; they must be learned. Experienced negotiators make a conscious decision about what type of negotiation strategy to use based on a number of factors such as the importance of the relationship and the importance of what is at stake. Understanding key concepts such as the "best alternative to no agreement", reservation price, and the "zone of possible agreement" can help you conduct a successful negotiation. And since power is a fundamental dynamic in negotiations, it is important for negotiators to have a basic understanding of ways they can exert and also gain power in a discussion. This course should be an essential part of any basic business and management training.
Price:
$79.20 - $94.05

Not Found
Product Type
On Demand

Total Credits: 1 SMEI Video 1 PDH Credit

Category:
Digital Marketing |  Marketing Management |  Social Media Marketing
Faculty:
Mhairi Petrovic
Format:
Audio and Video
Short Description:
In the era of physical distancing, communicating with customers has taken on a whole new importance – and challenge. Customers we previously interacted with in-person have moved online, and now all communication must flow through digital channels. Join Mhairi Petrovic, founder of Out-Smarts and Director at SMEI and learn the key steps you need to consider when creating your strategy. It starts with an inventory of the channels you have and gaps that may exist. With time of the essence, we’ll then examine quick wins for businesses and ways to effectively get your message across. Finally, we’ll examine some professional, yet approachable, examples from other small businesses.
Price:
$0.00 - $69.00

Not Found
Product Type
On Demand

Total Credits: 15 Online Course

Category:
Career Building |  Marketing Education |  Personal Branding
Faculty:
Krista Neher
Short Description:
This program will give you everything you need, including step-by-step instruction, examples and ideas to help you Define, Design and Deliver a personal brand that gets results. Krista Neher, CEO of Boot Camp Digital, bestselling author and global speaker, will walk you through how to create and execute a strong personal brand based on the principles used by some of the most iconic personal brands in the world. Discover how different social networks and online sites can be used as a part of your personal branding delivery and get all the tools you need to build your plan and get started bringing visibility to yourself and attracting opportunities.
Price:
$0.00

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Leadership
Short Description:
Why can it be so difficult to balance our work with our personal lives? And can these pressures be managed in a way that can make you more successful at both? Yes. This introductory course is meant for anyone who recognizes work-life balance as a skill and wants to improve their ability to create this balance. This course looks at methods and techniques to reconcile work and family. You will also consider the question of personal fulfillment and the needs and demands of leadership. This course is based on D. Quinn Mills' book, Leadership: How to Lead, How to Live, a text used at Harvard Business School. Excerpts of the book are made available via PDF download and no additional purchase is required.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 5 Online Course

Category:
Entrepreneurship
Short Description:
This course explores the leadership and management issues entrepreneurs face as they create and establish successful new ventures. It reviews the key managerial roles of planning, organizing, staffing, leading and controlling and their application in entrepreneurial settings. Further, the course addresses self-management for the entrepreneur--how an entrepreneur can manage his or her own time and maintain a proper work-life balance.
Price:
$135.20 - $160.55

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Short Description:
Whether adopting new technology or adapting to a drastic shift in an organization's core focus, change is a constant in any successful business. Managers play a fundamental role in successful effecting changes across an organization, and meanwhile, humans, by nature, will often resist change out of fear of the unknown. This introductory course addresses the key issues managers face in a dynamic environment. By understanding the steps in effecting change and how to overcome resistance, a manager can successfully lead change at various levels of an organization. This course is based on D. Quinn Mills' book, Leadership: How to Lead, How to Live, a text used at Harvard Business School. Excerpts of the book are made available via PDF download and no additional purchase is required.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Leadership
Short Description:
Leading a team through any task or project requires special skills, and an understanding of the team dynamic and politics. This introductory-level course for managers or anyone interested in leading teams, addresses the key issues surrounding leadership in a team environment. Why is leadership important to team success? What is required of a team leader to lead his team effectively? This course considers how team leaders must account for the special and unique circumstances of working in a team, where responsibility, accountability, communication, and leadership are shared. This course is based on D. Quinn Mills' book, Leadership: How to Lead, How to Live, a text used at Harvard Business School. Excerpts of the book are made available via PDF download and no additional purchase is required.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Leadership
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 5 Online Course

Category:
Leadership
Short Description:
To be successful and move ahead in his or her career, a manager must understand how to manage people, including motivating workers and coordinating their activities. This course will explain how the goals, empowerment, measurement system of management can be employed and how organization structures differ. The course will also cover the difficulty of discipline while trying to maintain productivity and momentum.
Price:
$135.20 - $160.55

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Product Type
Online Course

Total Credits: 3.5 Online Course

Category:
Marketing Education
Short Description:
This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Learners in this course will expand their knowledge through games, videos, a case study, quizzes, and other engaging content. Topics of major concern that are discussed in Module 1 include the key concepts, terms, and techniques used in marketing automation. The buying cycle and purchase funnel are described in detail, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists.
Price:
$79.20 - $94.05

Not Found
Product Type
On Demand

Total Credits: 1 SMEI Video 1 PDH Credit

Category:
Sales |  Sales Education |  Sales Management
Faculty:
Brenden Kumarasamy
Format:
Audio and Video
Short Description:
Easy to implement communication strategies to perfect your public speaking and presentation skills.
Price:
$0.00 - $26.10

Not Found
Product Type
On Demand

Total Credits: 1 SMEI Video 1 PDH Credit

Category:
Communication |  Free Member Resources
Faculty:
Terry Earthwind Nichols
Format:
Audio and Video
Short Description:
Reading body movement isn’t all what it is promoted to be. Reading the nuances of muscle movement is more accurate these skills can also be developed into reading emails, how they are written to analyze how a person is speaking on the phone. What would you say if you could close a sale by watching which way they tilt their head? Learn this and more as we join Terry Earthwind Nichols’ and see how he uses stories and observations to show you how you can be a “Master of Observation.”
Price:
$0.00 - $69.00

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Marketing Education
Short Description:
In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways that marketers can leverage the unique benefits of mobile devices to drive profitable customer action.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 1 Online Course

Category:
Marketing Education |  Sales Education |  Sales Management
Short Description:
Moving deadlines, establishing budget targets, closing a new sales opportunity, appeasing an angry co-worker or dissatisfied customer – every work day has the potential to present a critical negotiation point. Do you know how to prepare and lead a successful negotiation? The PEACE model offers a straightforward approach that builds confidence and leads to more mutually satisfying, win/win outcomes.
Price:
$0.00 - $65.55

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Negotiation
Short Description:
This course is designed to help managers and other decision-makers learn to settle workplace and interpersonal disputes by the application of proven negotiating principles and strategies. Learners in this course will explore the fundamentals of Dispute Settlement Negotiation with the help of games, videos, interactive exercises, case studies, and other engaging content.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Negotiation |  Sales Education |  Sales Management
Short Description:
This course is designed to help executives and other potential deal-makers learn the essential strategies and skills to conducting successful business negotiations. Learners in this course will explore the fundamentals of deal making with the help of games, videos, interactive exercises, case studies, and other engaging content. The course begins by comparing and contrasting the two major types of negotiation—Dispute Settlement Negotiation (DSN) and Deal Making Negotiation (DMN)—and exploring the difference between negotiation and bargaining. Key topics covered in the course include the stages of the negotiation process; the importance of preparation and realistic goal-setting; the five basic approaches to negotiation; when to make (and when to avoid) commitments; the relative importance of relationships and outcomes; the decision to walk away from a negotiation; and the unique challenges posed by multiparty, international, and cross-cultural negotiations.
Price:
$103.20 - $122.55

Not Found
Product Type
Online Course

Total Credits: 4 Online Course

Category:
Digital Marketing |  Marketing Education
Short Description:
Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
Price:
$119.20 - $141.55

Not Found
Product Type
On Demand

Total Credits: 1 SMEI Webinar PDH Credit

Category:
Live Events & Webinars |  Live Webinar |  Free Member Resources
Faculty:
Heather Polivka
Format:
Audio and Video
Short Description:
Why do some companies thrive in good times and survive during the most turbulent times, while others experience greater peaks and valleys or struggle day-to-day? How do some organizations cultivate a brand that people eat, sleep and breath, creating a competitive advantage in the marketplace, while others are….just a logo and color palette?
Price:
$0.00 - $49.00

Not Found
Product Type
Online Course

Category:
Free Member Resources
Short Description:
This course examines how one can become a more creative person. By stimulating creativity through various techniques (mind-mapping, DO-IT, SCAMPER, right and left brain thinking) participants learn to tap into their personal creativity and apply it to organizational challenges.
Price:
$0.00 - $79.00

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Career Building |  Financial Management
Short Description:
Perhaps you have been in charge of your finances since you started working an after school job in high school, or maybe you are suddenly feeling overwhelmed with allocating the salary from your first job out of college. No matter what your financial situation is, it is important to understand how to handle your money. This course will familiarize you with the basics of budgeting, credit, saving, and investing.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Career Building |  Computer Applications
Short Description:
As technology continues to change the way that we engage in business communications, the art of presenting has also undergone a shift. No longer can presenters rely solely on their spoken words to deliver their messages. Now, audiences expect to see multimedia slideshows that both inform and entertain. This course will consider how to plan and design effective slideshow presentations using Microsoft's PowerPoint software. It includes practical tips and examples for mapping the presentation, incorporating research, using templates, selecting visual elements, and delivering the presentation.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Bundles:
Inc Magazine: Courses for Entrepreneurs and Small Business
Short Description:
When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Marketing Education
Short Description:
Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.
Price:
$79.20 - $94.05

Not Found
Product Type
On Demand

Total Credits: 1 SMEI Webinar PDH Credit

Category:
Sales |  Sales Management |  Free Member Resources
Faculty:
Dr. Dave Hinkes
Format:
Audio and Video
Short Description:
Dave Hinkes compiled 27 years of real-world selling notes and put it all into an Amazon bestselling book 'Selling By Objectives (SBO): The Handbook for More Profitability in the 21st Century (now in its 3rd Edition). The setting and dialogue for each chapter of the book takes place in a car dealership. The beauty of Dave's 8 universal 'sales' objectives is that they're all inclusive. Dave will challenge anyone to think of another separate and distinct one from the ones covered. Thus, you will learn exactly what you need to focus on to improve your personal brand.
Price:
$0.00 - $49.00

Not Found
Product Type
On Demand

Total Credits: 1 SMEI Video 1 PDH Credit

Category:
Free Member Resources
Faculty:
Mr Gregg Frederick, CSE
Format:
Audio and Video
Short Description:
Showing up strong is always important. During this economic crisis, it is even more critical to show up in purposeful ways. Gregg Frederick, a certified Peak Performance Mindset trainer, former VP of Sales, multi-champion cyclist and mindset trainer for world-class athletes and executives will train you on how to show up strong and win the day every day!   Gregg will give you insights on ho
Price:
$0.00 - $69.00

Not Found
Product Type
Certification Course

Category:
Marketing Education |  Marketing Management |  Professional Certification
Short Description:
This online self study course will provide an understanding of the application of marketing theories, concepts, and practices as they relate to the management of the marketing function in a complex organization. Emphasis will be on the managerial aspects of marketing plans, including analysis of the external environment. A key element of the course will include the relationship of the "marketing mix" to strategic planning and prepare for your Certified Marketing Executive (CME®) Exam.
Price:
$659.40 - $1,049.00

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Product Type
Certification Course

Category:
Career Building |  Marketing Education |  Professional Certification
Short Description:
This online course prepares you to take the SMEI Certified Professional Marketer certification exam. -This program focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. -A conversational writing style, active learning techniques (cases, exercises, testimonials, and vivid descriptions of businesses and marketing professionals), help you personalize marketing and identify career interests. -This online courses gives you access to Connect: A highly reliable, easy-to-use homework and learning management solution.
Price:
$659.40 - $1,049.00

Not Found
Product Type
Certification Course

Category:
Professional Certification |  Sales |  Sales Education
Faculty:
Mr Willis Turner, CAE CME CSE
Short Description:
This self study course provides applicants with a view of the principle areas of sales under the theme "Partnering to Create Value". It explores the factors influencing how buying decisions are made, including the impact of buying decisions on an organization. Applicants gain a working knowledge of practical sales and business vocabulary. In today's competitive market a "partnering style of selling" creates a competitive advantage for sales organizations that transcends to increased customer value. This course is ideally suited for those wishing to achieve high performance selling and prepare for the SMEI Certified Professional Salesperson exam.
Price:
$849.00 - $1,049.00

Not Found
Product Type
Certification Course

Category:
Professional Certification |  Sales Education |  Sales Management |  Sales Management Certification
Faculty:
Mr Willis Turner, CAE CME CSE
Short Description:
This self study course prepares you for the exciting challenges related to leading sales organizations in today's hyper-competitive global economy. You will learn basic theoretical foundations that will enable you to adapt to the economy as it continues to evolve, balanced with practical applications you need to know in order to lead performing sales teams and prepare for your Certified Sales Executive (CSE®) Exam.
Price:
$849.00 - $1,049.00

Not Found
Product Type
Online Course

Total Credits: 5 Online Course

Category:
Marketing Education |  Nonprofit
Short Description:
Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.
Price:
$103.20 - $122.55

Not Found
Product Type
Online Course

Total Credits: 3.5 Online Course

Category:
Marketing Education
Short Description:
Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
Price:
$103.20 - $122.55

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