Live Webinar

Image of Behavioral Marketing During Times of Uncertainty
Product Type
Webinar

Total Credits: 1 SMEI Webinar PDH Credit

Category:
Free Member Resources |  Live Events & Webinars |  Live Webinar |  Marketing Education
Faculty:
Shirin Oreizy
Short Description:
Every savvy marketer needs to have a basic understanding of Behavioral Science, the study of how people really make decisions, in order to create better outcomes and to future-proof their career. This course will teach you the basics of Behavioral Science and show you how marketers at companies like Facebook, Uber and Walmart are using it to drive consumer behavior. After learning about Behavioral Science and the common misconceptions you need to avoid, we’ll do a hands-on exercise so you can apply these principles to a real life marketing challenge.
Price:
$0.00 - $69.00
Date:

Wed, Jun 10, 2020 - 08:00a to 09:00a PDT

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Image of Digital Marketing That Actually Works Right Now
Product Type
On Demand

Total Credits: 1 SMEI Webinar PDH Credit

Category:
Digital Marketing |  Live Webinar |  Marketing Education
Faculty:
Krista Neher
Format:
Audio and Video
Short Description:
When it comes to digital marketing it can be difficult to separate out the noise from what actually matters, and focus on impact. There are so many channels, tools, technologies, and emerging approaches that it can be challenging to know where to start and how best to use your time and energy. In this session we’ll cover options and strategies for an online presence that stands out and is executed based on impact. Krista Neher, digital marketing pioneer and author of five books, including Digital Marketing That Actually Works will guide you through determining what does, indeed, actually work right now.
Price:
$0.00 - $69.00
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Image of Keeping Your Customers Informed During the Pandemic - Digital Communic
Product Type
On Demand

Total Credits: 1 SMEI Video 1 PDH Credit

Category:
Live Webinar |  Digital Marketing |  Marketing Management |  Social Media Marketing
Faculty:
Mhairi Petrovic
Format:
Audio and Video
Short Description:
In the era of physical distancing, communicating with customers has taken on a whole new importance – and challenge. Customers we previously interacted with in-person have moved online, and now all communication must flow through digital channels. Join Mhairi Petrovic, founder of Out-Smarts and Director at SMEI and learn the key steps you need to consider when creating your strategy. It starts with an inventory of the channels you have and gaps that may exist. With time of the essence, we’ll then examine quick wins for businesses and ways to effectively get your message across. Finally, we’ll examine some professional, yet approachable, examples from other small businesses.
Price:
$0.00 - $69.00
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Image of Master the Art of Public Speaking and Presentation Skills
Product Type
On Demand

Total Credits: 1 SMEI Video 1 PDH Credit

Category:
Live Webinar |  Sales |  Sales Education |  Sales Management
Faculty:
Brenden Kumarasamy
Format:
Audio and Video
Short Description:
Easy to implement communication strategies to perfect your public speaking and presentation skills.
Price:
$0.00 - $26.10
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Image of The Future of Work: Creating & Managing Virtual Teams
Product Type
On Demand

Total Credits: 1 SMEI Video 1 PDH Credit

Category:
Leadership |  Live Events & Webinars |  Live Webinar |  Sales Management
Faculty:
Mr Gregg Frederick, CSE |  Mr Willis Turner, CAE CME CSE
Format:
Audio and Video
Short Description:
The concept of remote work is not new. Today's business environment is exerting pressure on companies to implement a work from home or distributive workforce policies in reactionary mode. This program we call on the expertise of two professionals with years of experience in creating and managing remote teams.
Price:
$0.00 - $99.00
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