- Categories:
- Career Building | Marketing Education | Professional Certification
- Faculty:
- Mr Willis Turner, CAE CME CSE
- Short Description:
- This online course prepares you to take the SMEI Certified Professional Marketer certification exam. -This program focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. -A conversational writing style, active learning techniques (cases, exercises, testimonials, and vivid descriptions of businesses and marketing professionals), help you personalize marketing and identify career interests. -This online courses gives you access to Connect: A highly reliable, easy-to-use homework and learning management solution.
- Price:
- $593.40 - $989.00
Total Credits: 1 SMEI Webinar PDH Credit
- Categories:
- Free Member Resources | Marketing Education
- Faculty:
- Shirin Oreizy
- Format:
- Audio and Video
- Short Description:
- Every savvy marketer needs to have a basic understanding of Behavioral Science, the study of how people really make decisions, in order to create better outcomes and to future-proof their career. This course will teach you the basics of Behavioral Science and show you how marketers at companies like Facebook, Uber and Walmart are using it to drive consumer behavior. After learning about Behavioral Science and the common misconceptions you need to avoid, we’ll do a hands-on exercise so you can apply these principles to a real life marketing challenge.
- Price:
- $0.00 - $49.00
Total Credits: 1 SMEI Webinar PDH Credit
- Categories:
- Digital Marketing | Marketing Education
- Faculty:
- Krista Neher
- Format:
- Audio and Video
- Short Description:
- When it comes to digital marketing it can be difficult to separate out the noise from what actually matters, and focus on impact. There are so many channels, tools, technologies, and emerging approaches that it can be challenging to know where to start and how best to use your time and energy. In this session we’ll cover options and strategies for an online presence that stands out and is executed based on impact. Krista Neher, digital marketing pioneer and author of five books, including Digital Marketing That Actually Works will guide you through determining what does, indeed, actually work right now.
- Price:
- $0.00 - $69.00
Total Credits: 20 Online Course
- Categories:
- Marketing Education | Professional Certification | Social Media Marketing
- Faculty:
- Willis Turner, CAE CME CSE
- Short Description:
- This course provides relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media and social interactions for achieving business and marketing goals.
- Price:
- $539.40 - $899.00
- Categories:
- Career Building | Marketing Education | Personal Branding
- Faculty:
- Krista Neher
- Format:
- Audio and Video
- Short Description:
- Everyone has a personal brand – the question is whether or not you are strategic about crafting and positioning it. Thanks to Google, LinkedIn, and the other social media channels, people are forming impressions about you, sometimes without ever meeting you. Personal branding is about proactively building your brand in order to attract the opportunities you want. Regardless of your career or business aspirations, a strong personal brand is vital to your success. Krista Neher, presenter in this video, CEO of Boot Camp Digital recently wrote a new book, Launch Yourself: Define, Design and Deliver a Powerful Personal Brand that maps out exactly how to build a powerful brand online.
- Price:
- $0.00 - $55.20
Total Credits: 15 Online Course
- Categories:
- Career Building | Marketing Education | Personal Branding
- Faculty:
- Krista Neher
- Short Description:
- This program will give you everything you need, including step-by-step instruction, examples and ideas to help you Define, Design and Deliver a personal brand that gets results. Krista Neher, CEO of Boot Camp Digital, bestselling author and global speaker, will walk you through how to create and execute a strong personal brand based on the principles used by some of the most iconic personal brands in the world. Discover how different social networks and online sites can be used as a part of your personal branding delivery and get all the tools you need to build your plan and get started bringing visibility to yourself and attracting opportunities.
- Price:
- $0.00 - Base Price
Total Credits: 10 Online Course
- Bundle:
- Certified Global Business Professional (CGBP) Exam Prep
- Categories:
- Global Business | Marketing Education
- Short Description:
- This online and self-paced Global Marketing prepares learners to take NASBITE's Certified Global Business Professional™ exam. It includes an in-depth review of the Global Marketing knowledge area aligned with NASBITE's practice delineation, exam taking tips, module quizzes, and a 25-question Practice Exam covering the Global Marketing area of knowledge.
- Price:
- $263.20 - $312.55
Total Credits: 3 Online Course
- Categories:
- Marketing Education
- Short Description:
- In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways that marketers can leverage the unique benefits of mobile devices to drive profitable customer action.
- Price:
- $79.20 - $94.05
Total Credits: 3.5 Online Course
- Categories:
- Marketing Education
- Short Description:
- This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Learners in this course will expand their knowledge through games, videos, a case study, quizzes, and other engaging content. Topics of major concern that are discussed in Module 1 include the key concepts, terms, and techniques used in marketing automation. The buying cycle and purchase funnel are described in detail, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists.
- Price:
- $79.20 - $94.05
Total Credits: 4 Online Course
- Categories:
- Digital Marketing | Marketing Education
- Short Description:
- Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
- Price:
- $119.20 - $141.55
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