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Product Type
Online Course

Total Credits: 4 Online Course

Category:
Digital Marketing |  Marketing Education
Short Description:
Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
Price:
$119.20 - $141.55

Not Found
Product Type
On Demand

Total Credits: 1 SMEI Webinar PDH Credit

Category:
Live Events & Webinars |  Live Webinar |  Free Member Resources
Faculty:
Heather Polivka, MBA
Format:
Audio and Video
Short Description:
Why do some companies thrive in good times and survive during the most turbulent times, while others experience greater peaks and valleys or struggle day-to-day? How do some organizations cultivate a brand that people eat, sleep and breath, creating a competitive advantage in the marketplace, while others are….just a logo and color palette?
Price:
$0.00 - $49.00

Not Found
Product Type
Online Course

Category:
Free Member Resources
Short Description:
This course examines how one can become a more creative person. By stimulating creativity through various techniques (mind-mapping, DO-IT, SCAMPER, right and left brain thinking) participants learn to tap into their personal creativity and apply it to organizational challenges.
Price:
$0.00 - $79.00

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Career Building |  Financial Management
Short Description:
Perhaps you have been in charge of your finances since you started working an after school job in high school, or maybe you are suddenly feeling overwhelmed with allocating the salary from your first job out of college. No matter what your financial situation is, it is important to understand how to handle your money. This course will familiarize you with the basics of budgeting, credit, saving, and investing.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Career Building |  Computer Applications
Short Description:
As technology continues to change the way that we engage in business communications, the art of presenting has also undergone a shift. No longer can presenters rely solely on their spoken words to deliver their messages. Now, audiences expect to see multimedia slideshows that both inform and entertain. This course will consider how to plan and design effective slideshow presentations using Microsoft's PowerPoint software. It includes practical tips and examples for mapping the presentation, incorporating research, using templates, selecting visual elements, and delivering the presentation.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Bundles:
Inc Magazine: Courses for Entrepreneurs and Small Business
Short Description:
When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.
Price:
$79.20 - $94.05

Not Found
Product Type
On Demand

Total Credits: 1 SMEI Webinar PDH Credit

Category:
Live Events & Webinars |  Sales |  Sales Education |  Sales Management |  Free Member Resources
Faculty:
Wayne St. Amand |  Jonathan Carlson
Format:
Audio and Video
Short Description:
The era of rep-centric sales enablement has arrived. Are you ready for it? With the uncertain economy, the rise in remote teams due to the pandemic, and tightening budgets, it’s more important than ever for companies to equip their sales teams to produce at the highest level. 
Price:
$0.00 - Base Price

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Marketing Education
Short Description:
Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.
Price:
$79.20 - $94.05

Not Found
Product Type
On Demand

Total Credits: 1 SMEI Webinar PDH Credit

Category:
Sales |  Sales Management |  Free Member Resources
Faculty:
Dr. Dave Hinkes
Format:
Audio and Video
Short Description:
Dave Hinkes compiled 27 years of real-world selling notes and put it all into an Amazon bestselling book 'Selling By Objectives (SBO): The Handbook for More Profitability in the 21st Century (now in its 3rd Edition). The setting and dialogue for each chapter of the book takes place in a car dealership. The beauty of Dave's 8 universal 'sales' objectives is that they're all inclusive. Dave will challenge anyone to think of another separate and distinct one from the ones covered. Thus, you will learn exactly what you need to focus on to improve your personal brand.
Price:
$0.00 - $49.00

Not Found
Product Type
On Demand

Total Credits: 1 SMEI Video 1 PDH Credit

Category:
Free Member Resources
Faculty:
Mr Gregg Frederick, CSE
Format:
Audio and Video
Short Description:
Showing up strong is always important. During this economic crisis, it is even more critical to show up in purposeful ways. Gregg Frederick, a certified Peak Performance Mindset trainer, former VP of Sales, multi-champion cyclist and mindset trainer for world-class athletes and executives will train you on how to show up strong and win the day every day!   Gregg will give you insights on ho
Price:
$0.00 - $69.00

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