- Categories:
- Career Building | Marketing Education | Professional Certification
- Faculty:
- Mr Willis Turner, CAE CME CSE
- Short Description:
- This online course prepares you to take the SMEI Certified Professional Marketer certification exam. -This program focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. -A conversational writing style, active learning techniques (cases, exercises, testimonials, and vivid descriptions of businesses and marketing professionals), help you personalize marketing and identify career interests. -This online courses gives you access to Connect: A highly reliable, easy-to-use homework and learning management solution.
- Price:
- $593.40 - $989.00
- Categories:
- Marketing Education | Marketing Management | Professional Certification
- Faculty:
- Mr Willis Turner, CAE CME CSE
- Short Description:
- This online marketing management course will provide an understanding of the application of marketing theories, concepts, and practices as they relate to the management of the marketing function in a complex organization. Emphasis will be on the managerial aspects of marketing plans, including analysis of the external environment. A key element of the course will include the relationship of the "marketing mix" to strategic planning and prepare for your Certified Marketing Executive (CME®) Exam.
- Price:
- $593.40 - $989.00
Total Credits: 20 Online Course
- Categories:
- Marketing Education | Professional Certification | Social Media Marketing
- Faculty:
- Willis Turner, CAE CME CSE
- Short Description:
- This course provides relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media and social interactions for achieving business and marketing goals.
- Price:
- $539.40 - $899.00
Total Credits: 10 Online Course
- Bundle:
- Certified Global Business Professional (CGBP) Exam Prep
- Categories:
- Global Business | Marketing Education
- Short Description:
- This online and self-paced Global Marketing prepares learners to take NASBITE's Certified Global Business Professional™ exam. It includes an in-depth review of the Global Marketing knowledge area aligned with NASBITE's practice delineation, exam taking tips, module quizzes, and a 25-question Practice Exam covering the Global Marketing area of knowledge.
- Price:
- $263.20 - $312.55
Total Credits: 5 Online Course
- Categories:
- Entrepreneurship | Marketing Education
- Short Description:
- This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.
- Price:
- $135.20 - $160.55
Total Credits: 4 Online Course
- Categories:
- Digital Marketing | Marketing Education
- Short Description:
- Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
- Price:
- $119.20 - $141.55
Total Credits: 3.5 Online Course
- Categories:
- Digital Marketing | Marketing Education
- Short Description:
- This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.
- Price:
- $103.20 - $122.55
Total Credits: 5 Online Course
- Categories:
- Marketing Education | Nonprofit
- Short Description:
- Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.
- Price:
- $103.20 - $122.55
Total Credits: 3.5 Online Course
- Categories:
- Marketing Education
- Short Description:
- Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
- Price:
- $103.20 - $122.55
Total Credits: 3 Online Course
- Categories:
- Marketing Education
- Short Description:
- Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.
- Price:
- $79.20 - $94.05
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