Strategic Marketing for Entrepreneurs

Learning Outcomes

• Describe the role of strategy and marketing in an entrepreneurial setting
• Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
• Explain marketing basics, including the marketing process and the Four P's
• Discuss the role of marketing in the discovery stage of a new venture
• Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
• Discuss the role of strategic planning in the entrepreneurial process
• Describe the key elements of a marketing plan
• Outline the factors for success in creating a new venture business plan

Key Features

•  Expert-supported
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•  Mobile-friendly
•  Accessible
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•  Badge and credit-awarding
•  Games & Flashcards
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•  Video content
•  Real-world case studies
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•  Audio-enabled in app