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Online Course

Strategic Marketing for Entrepreneurs


Total Credits: 5 Online Course

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Description

Learning Outcomes

  • Describe the role of strategy and marketing in an entrepreneurial setting
  • Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
  • Explain marketing basics, including the marketing process and the Four P's
  • Discuss the role of marketing in the discovery stage of a new venture
  • Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
  • Discuss the role of strategic planning in the entrepreneurial process
  • Describe the key elements of a marketing plan
  • Outline the factors for success in creating a new venture business plan

Key Features

  •  Expert-supported
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  •  Mobile-friendly
  •  Accessible
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  •  Badge and credit-awarding
  •  Games & Flashcards
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  •  Video content
  •  Real-world case studies
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  •  Audio-enabled in app

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