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Online Course
Strategic Marketing for Entrepreneurs
Total Credits:
5
Online Course
Average Rating:
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Price
$135.20
- Executive Member Price (20 % off)
Base Price - $169.00
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Price
$160.55
- Member Price (5 % off)
Base Price - $169.00
Price
$143.65
- PPAI Professional Member Price (15 % off)
Base Price - $169.00
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Description
Description
Learning Outcomes
Describe the role of strategy and marketing in an entrepreneurial setting
Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
Explain marketing basics, including the marketing process and the Four P's
Discuss the role of marketing in the discovery stage of a new venture
Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
Discuss the role of strategic planning in the entrepreneurial process
Describe the key elements of a marketing plan
Outline the factors for success in creating a new venture business plan
Key Features
Expert-supported
Mobile-friendly
Accessible
Badge and credit-awarding
Games & Flashcards
Video content
Real-world case studies
Audio-enabled in app
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This product is part of a bundles which includes special pricing as displayed below.
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