Research proves that marketing is no longer about the products you sell, but the stories you tell. What’s more, if your digital presence isn’t 90% better than your competitors then you won’t qualify to get your audience’s attention in the highly coveted 2.7 seconds. If your customer sees approximately 10,000 ads every day, how do you get noticed? Persuasive storytelling is
As digital sirens call and the evolution of AI looms over us, what are some ways that we can thwart foreboding mega-threats that seek to upset our future and rob us of opportunities to be our authentic selves, serving our customers in the most ethical and professional way possible?
In this session we'll learn what digital transformation is and how it impacts our brand. By embracing digital transformation we can build a strong competitive advantage while adding value for our customers.
This course examines how one can become a more creative person. By stimulating creativity through various techniques (mind-mapping, DO-IT, SCAMPER, right and left brain thinking) participants learn to tap into their personal creativity and apply it to organizational challenges.
Spurring creativity in teams can be very challenging, but could also be the difference between a successful team and an unsuccessful one. This course looks at spurring creativity and innovation in teams and organizations. Drawing on the latest academic thinking, it outlines the key factors for creative teams. Further, the course focuses on tools and techniques designed to yield more productive thinking in collective settings. Participants learn about a number of targeted tools, including brainstorming, Discussion 66, Provocation, and others, to generate fresh thinking in smaller group settings and in their organizations.
Critical thinking is an intellectual model for reasoning through issues to reach well-founded conclusions. It may be the single-most valuable skill that one can bring to any job, profession, or life challenge. Being able to ask the right questions, critique an argument, and logically dissect an issue occur constantly in the workplace and our lives. This introductory-level course is designed to help learners define and identify critical thinking and reasoning skills and develop those skills.
This exam registration is for SMEI online certification exams. Please note that if you are unable to take the exam on the date you select, there is a fee of $50 to reschedule. All certification exams have a maximum time limit of 3 hours.
Price:
$125.00
-
$150.00
Date:
Thu, Jun 06, 2024 - 08:00am to 04:00pm PDT - more dates
This exam registration is for SMEI online certification exams. Please note that if you are unable to take the exam on the date you select, there is a fee of $50 to reschedule. All certification exams have a maximum time limit of 3 hours.
Price:
$125.00
-
$150.00
Date:
Tue, Jun 25, 2024 - 08:00am to 04:00pm PDT - more dates