Mr Willis Turner CAE CME CSE

President & CEO

SMEI


Willis Turner is President & CEO of SMEI and has been actively engaged in supporting professional association management through volunteer service on the ASAE accreditation committee, the National Advisory Board for DECA and the National Society of Professional Engineers.

Willis is a Certified Marketing & Sales Instructor and actively teaches marketing, professional selling and sales management through universities and corporate programs around the world. 

Willis holds the CME and CSE designations bestowed by SMEI and the Certified Association Executive (CAE) designation from ASAE which he earned in 2005. Earners of the Certified Association Executive have demonstrated, through experience and passing an exam, that they have practical experience in association management and executive level knowledge in defined competencies. He has a strong aptitude for web-based tools that assist associations and non-profit organizations to be more productive while providing members with high value. Willis is passionate about professional certification and has 20+ years of experience in developing and managing professional certification programs.

Product Type
On Demand

How to Strategically Market and Sell During Trade Wars


Faculty:
Mr Willis Turner, CAE CME CSE
Format:
Audio and Video
Short Description:
Trade wars can create significant challenges for businesses operating in international markets. Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, ...
Price:
$49.00 - Base Price

Product Type
eBook

Thriving in Trade Wars

A Business Survival Guide to Overcoming Tariffs, Supply Chain Disruptions, and Market Volatility

Categories:
Conflict Management |  Global Business
Faculty:
Mr Willis Turner, CAE CME CSE
Short Description:
A Business Survival Guide to Overcoming Tariffs, Supply Chain Disruptions, and Market Volatility Complete with Case Studies for Canada, Mexico and USA! This handbook is your ultimate guide to not jus...
Price:
$29.00 - Base Price

Product Type
Webinar

From Prompt to Production: How Sales & Marketing Pros Can Create Content with Generative AI


Total Credits: 1 SMEI Webinar PDH Credit

Categories:
Live Event |  Live Events & Webinars |  Live Webinar
Faculty:
Mr Willis Turner, CAE CME CSE
Short Description:
Sales and marketing professionals are no longer limited by time, tech teams, or creative bottlenecks. Generative AI is changing the game—turning a simple idea into polished content in minutes. This ha...
Price:
$99.00 - Base Price
Date:

Tue, Sep 16, 2025 - 9:00 AM to 10:00 AM PDT


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