Online Course
Cutting Through the Noise: Authentic Marketing for Associations in the Age of Viral Content
Total Credits: 1 Online Course
- Average Rating:
- Not yet rated
- Faculty:
- Mr Willis Turner CAE CME CSE
Description
Introduction
Associations today face a unique communications challenge. Members are bombarded with endless streams of content from social platforms, influencers, and brands competing for attention. Algorithms amplify outrage, sensational headlines, and quick dopamine hits—often drowning out thoughtful, mission-driven voices.
For associations, chasing virality is not just ineffective—it’s risky. It can erode trust, dilute mission, and compromise credibility. Yet, associations don’t need to play the same game as consumer brands. They hold a far greater advantage: authenticity, expertise, and community.
This e-book explores how association professionals can cut through the noise by anchoring marketing and communications in authenticity—delivering value, reinforcing trust, and building long-term member engagement. Each chapter includes a real-world scenario to illustrate how association leaders overcame these challenges.
Faculty
Mr Willis Turner CAE CME CSE Related Seminars and Products
President & CEO
SMEI
Willis Turner is President & CEO of SMEI and has been actively engaged in supporting professional association management through volunteer service on the ASAE accreditation committee, the National Advisory Board for DECA and the National Society of Professional Engineers.
Willis is a Certified Marketing & Sales Instructor and actively teaches marketing, professional selling and sales management through universities and corporate programs around the world.
Willis holds the CME and CSE designations bestowed by SMEI and the Certified Association Executive (CAE) designation from ASAE which he earned in 2005. Earners of the Certified Association Executive have demonstrated, through experience and passing an exam, that they have practical experience in association management and executive level knowledge in defined competencies. He has a strong aptitude for web-based tools that assist associations and non-profit organizations to be more productive while providing members with high value. Willis is passionate about professional certification and has 20+ years of experience in developing and managing professional certification programs.
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Cutting Through the Noise
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N/A | eBook | N/A | More info » | ||||||||||||||||||||||||||||||||||||||||||||
| At the time of purchase |
Cutting Through the Noise Chapter 1 Video
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N/A | On Demand | 01 Minutes | More info » | ||||||||||||||||||||||||||||||||||||||||||||
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