Product Type
Total Credits: 3.5 Online Course
- Categories:
- Marketing Education
- Short Description:
- Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
- Price:
- $103.20 - $122.55
Product Type
Total Credits: 3 Online Course
- Categories:
- Marketing Education
- Short Description:
- Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 5 including 5 Online Course
- Categories:
- Financial Management
- Short Description:
- This course provides an introduction to key topics in accounting and finance for those involved in new ventures. It reviews financial accounting basics, including GAAP Principles and financial statements, and also covers key issues in finance, broadly defined as any financial or monetary activity that involves a company.
- Price:
- $126.75 - $160.55
Product Type
Total Credits: 5 Online Course
- Categories:
- Legal
- Short Description:
- When starting a new venture, understanding the relevant laws can make or break your success. This course covers the basics of business law for an entrepreneur. It reviews legal structures for a new venture, intellectual property, employment law, contracts, government regulation, and personal and real property.
- Price:
- $135.20 - $160.55
Product Type
Total Credits: 5 Online Course
- Categories:
- Entrepreneurship
- Short Description:
- Having an entrepreneurial spirit and a good idea is a great foundation to starting your own business. But you may need a bit more to succeed. This course explores the different aspects of entrepreneurship and how entrepreneurs create and establish successful new ventures. It reviews issues and activities involved in starting a new business, including the decisions that must be made before an enterprise can be launched and established.
- Price:
- $135.20 - $160.55
Product Type
Total Credits: 5 Online Course
- Categories:
- Entrepreneurship
- Short Description:
- This course explores the leadership and management issues entrepreneurs face as they create and establish successful new ventures. It reviews the key managerial roles of planning, organizing, staffing, leading and controlling and their application in entrepreneurial settings. Further, the course addresses self-management for the entrepreneur--how an entrepreneur can manage his or her own time and maintain a proper work-life balance.
- Price:
- $135.20 - $160.55
Product Type
Total Credits: 5 Online Course
- Categories:
- Entrepreneurship | Marketing Education
- Short Description:
- This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.
- Price:
- $135.20 - $160.55
Product Type
Total Credits: 15 Online Course
- Categories:
- Leadership | Management | Manager's Toolbox
- Short Description:
- There are a number of managerial factors that are vital in managing and leading. Becoming a better manager or leader is directly connected to how well you can master them. The Effective Manager's Toolbox is a suite of online modules designed to give managers a head start on managing issues correctly and professionally with less stress and fewer negative organizational circumstances. The modules offer learners an explanation of the managerial mindset that all managers and leaders must adopt to succeed.
- Price:
- $279.20 - $331.55
Product Type
Total Credits: 3 Online Course
- Bundles:
- Inc Magazine: Courses for Entrepreneurs and Small Business
- Categories:
- Career Building | Inc | Leadership
- Short Description:
- Course Description This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of business leadership, including communication and motivation; leading teams; leading virtual workers; and leading during times of cha
- Price:
- $79.20 - $94.05
Product Type
Total Credits: 3 Online Course
- Bundles:
- Inc Magazine: Courses for Entrepreneurs and Small Business
- Categories:
- Career Building | Entrepreneurship | Financial Management | Inc
- Short Description:
- Course Description This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of finance, including startup financing; pricing; cash flow; and financial ratios. The focus is on providing practical, hands-on advice
- Price:
- $79.20 - $94.05
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