Marketing Management
- Categories:
- Marketing Education | Marketing Management | Professional Certification
- Faculty:
- Mr Willis Turner, CAE CME CSE
- Short Description:
- This online marketing management course will provide an understanding of the application of marketing theories, concepts, and practices as they relate to the management of the marketing function in a complex organization. Emphasis will be on the managerial aspects of marketing plans, including analysis of the external environment. A key element of the course will include the relationship of the "marketing mix" to strategic planning and prepare for your Certified Marketing Executive (CME®) Exam.
- Price:
- $593.40 - $989.00
- Categories:
- Communication | Customer Service | Emerging Technologies | Live Events & Webinars | Live Webinar | Marketing Management | Sales | Sales Management
- Faculty:
- Mr Willis Turner, CAE CME CSE | Mr. Hans-Benno Mastboom
- Format:
- Audio and Video
- Short Description:
- In this webinar, attendees will learn how to harness the power of ChatGPT and Generative AI to streamline business processes, spark creativity, and write better content faster. The webinar will and provide practical tips for attendees to take away and implement in their own businesses as well as demonstrations of how to use ChatGPT and Generative AI.
- Price:
- $0.00 - $69.00
Total Credits: 1 SMEI Video 1 PDH Credit
- Categories:
- Digital Marketing | Marketing Management | Social Media Marketing
- Faculty:
- Mhairi Petrovic, CME
- Format:
- Audio and Video
- Short Description:
- In the era of physical distancing, communicating with customers has taken on a whole new importance – and challenge. Customers we previously interacted with in-person have moved online, and now all communication must flow through digital channels. Join Mhairi Petrovic, founder of Out-Smarts and Director at SMEI and learn the key steps you need to consider when creating your strategy. It starts with an inventory of the channels you have and gaps that may exist. With time of the essence, we’ll then examine quick wins for businesses and ways to effectively get your message across. Finally, we’ll examine some professional, yet approachable, examples from other small businesses.
- Price:
- $0.00 - $69.00
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