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Certification Course

Categories:
Marketing Education |  Marketing Management |  Professional Certification
Faculty:
Mr Willis Turner, CAE CME CSE
Short Description:
This online marketing management course will provide an understanding of the application of marketing theories, concepts, and practices as they relate to the management of the marketing function in a complex organization. Emphasis will be on the managerial aspects of marketing plans, including analysis of the external environment. A key element of the course will include the relationship of the "marketing mix" to strategic planning and prepare for your Certified Marketing Executive (CME®) Exam.
Price:
$593.40 - $989.00

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Online Course

Total Credits: 5 Online Course

Bundle:
Certificate in Business Communications
Categories:
Communication
Short Description:
In most organizational settings, you'll be expected to work in teams. At times, your team members may not be physically in the same office with you. And yet, communicating effectively within these teams is critical to the success of the team, and critical to your personal success on any given project or task. This introductory-level course will help you improve your collaborative communication by providing best practices and effective tips and techniques.
Price:
$79.00 - Base Price

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Online Course

Total Credits: 3.5 Online Course

Categories:
Digital Marketing |  Marketing Education
Short Description:
This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.
Price:
$103.20 - $122.55

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Online Course

Total Credits: 3 Online Course

Categories:
Digital Marketing |  Marketing Education
Short Description:
Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.
Price:
$79.20 - $94.05

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Webinar

Total Credits: 1 SMEI Webinar PDH Credit

Categories:
Live Events & Webinars |  Live Webinar
Faculty:
Brynne Tillman
Short Description:
Getting to Hello is the biggest challenge sales professionals face today. Why? Because they pitch too soon and repel the buyers they are trying to engage. "If I could just get more at-bats", says almost every sales rep I have ever met. It is all about starting the conversation and getting your ideal buyers excited to take your call... but you have to earn the right to make that happen
Price:
$69.00 - $69.00
Date:

Tue, Jun 25, 2024 - 10:00am to 11:00am PDT


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Online Course

Total Credits: 3 Online Course

Categories:
Ethics |  Leadership |  Management |  Marketing Education
Short Description:
Corporate social responsibility (CSR) is the concept of organizations taking responsibility for their impact on society and the environment. Businesses which embrace CSR promote the public interest through what they do (for example, encouraging community growth and development) and what they refrain from doing (for example, eliminating or avoiding practices that harm stakeholders, regardless of whether such practices are legal). CSR is the inclusion of the public interest into corporate decision-making.
Price:
$79.20 - $94.05

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Online Course

Categories:
Free Member Resources
Short Description:
Spurring creativity in teams can be very challenging, but could also be the difference between a successful team and an unsuccessful one. This course looks at spurring creativity and innovation in teams and organizations. Drawing on the latest academic thinking, it outlines the key factors for creative teams. Further, the course focuses on tools and techniques designed to yield more productive thinking in collective settings. Participants learn about a number of targeted tools, including brainstorming, Discussion 66, Provocation, and others, to generate fresh thinking in smaller group settings and in their organizations.
Price:
$0.00 - $79.00

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On Demand

Total Credits: .1 CSE Module

Format:
Audio and Video
Price:
$0.00 - Base Price

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Certification Course

Total Credits: 300 including 6 CSE Module

Bundle:
Certified Sales Executive® Program Modules
Categories:
Sales |  Sales Management |  Professional Certification
Short Description:
This is module 1 of 3 of the Certified Sales Executive Exam Preparatory Program. Completing all three modules successfully and the final exam will result in being awarded the Certified Sales Executive® - CSE® designation by SMEI. This module covers: the sales function and the role it plays in a firm's overall strategy and reviews industry priorities (e.g., lead generation and cross-selling); fundamental approaches to leadership development;
Price:
$300.00 - Base Price

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