The world has changed in the past few months. COVID-19 quarantines have canceled trade shows and conferences, travel, and face-to-face meetings. How can sellers stay engaged and maintain a strong when relationships are forged, built, and fostered online? Now is the time to strengthen your brand and your messaging using LinkedIn and video messaging! Whether you want to create a stronger brand for your current role or you’ve been forced to pivot and now need to create a new online brand, LinkedIn and video messaging can help you quickly define your presence and your messaging so that you don’t skip a beat.
In today's professional landscape, PowerPoint presentations can be effective platforms for sharing information and garnering audience interest and support. At the same time, a poorly designed PowerPoint slideshow can quickly turn an audience away. By focusing on how to apply basic design principles to slideshow creation, this course will help learners use Microsoft's PowerPoint 365 software to build visually engaging slideshow presentations. Learners will consider how to select images and photographs for use in slides, the importance of arrangement and placement of images, the use of tools like Shapes and SmartArt, methods for presenting data, and the selection of colors and fonts that increase the readability of content.
This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Learners in this course will expand their knowledge through games, videos, case studies, quizzes, and other engaging content. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics.