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Certification Course

SMEI Certified Sales Executive® (CSE®) Exam Preparatory Online Course

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Mr Willis Turner CAE CME CSE


Benefits of SMEI Sales Management Training Course

  • As a well-trained sales manager you will be better equipped to deliver on your company’s revenue targets
  • You will develop interpersonal skills, tools and processes to manage your sales team and ensure they meet their goals and objectives
  • Develop skills, tools and confidence to effectively lead your team to drive results through improved sales habits
  • Have ability to create a vision and articulate it with effective communication skills
  • Gain ability to collaborate and work in partnership with cross-functional department heads
  • Learn sales techniques that will help your team improve sales performance

Course Outcomes

At the end of this course you will be able to confidently sit for the SMEI Certified Sales Executive (CSE®) exam and:

  • Define the strategy hierarchy and understand how a firm's sales and marketing strategies affect its overall strategy
  • Describe the sales management process and the responsibilities and activities of sales managers
  • Explain what the sales function consists of and how salespeople affect a firm's supply chain
  • Identify the various channels in which the sales function can be carried out
  • Explain how effective sales management efforts an align a firm's sales strategy in a multi-channel environment
  • Recognize the contributions made by contemporary leadership approaches
  • Identify issues today's sales leaders face
  • Identify the more common ethical dilemmas that face salespeople, sales managers, and sales executives and develop appropriate actions when faced with ethical issues
  • Comprehend how buyer-seller relationships are established and maintained
  • Know how to leverage information technologies
  • Effectively design and organize a salesforce
  • Recruit and select the right salespeople
  • Identify factors that determine what types of training are needed by salespeople and implement effective training programs to develop the salesforce
  • Understand the elements of teamwork and how to successfully develop and work with teams, including those that are virtual
  • Learn to set goals and manage the sales force's performance
  • How to motivate and reward salespeople
  • Effectively turn customer information into sales knowledge
  • Assess the performance of the sales force and the people who comprise it
  • Understand cultural forces and how a diverse sales force is important to an organization's success

What is Professional Certification?

A certification program is designed to test the knowledge, skills, and abilities required to perform a particular job, and, upon successfully passing a certification exam, to represent a declaration of a particular individual’s professional competence. In some professions, certification is a requirement for employment or practice.  

Steps to Getting Certified:

  • Register and pay the course application fee 
  • Use the online learning system to study the e-textbook, take quizzes and prepare for the certification exam
  • Register for the exam and pay the exam fee ($150 or $125 for Professional & Executive Members)
  • Sit for the online exam within 1 year of your application date (Use our approved online proctor system and take the exam from your home or office using your computer and webcam). The exam is 180 multiple choice or true/false questions and is timed for 3 hours.
  • Achieve a 75% or better grade on the exam
  • Receive and proudly display your online digital certification badge from SMEI

Steps to Maintaining your Professional Certification:

  • Apply for annual renewal within one year from your certification achieved date, and annually thereafter
  • Pay the applicable renewal fee ($95 or $55 for Professional Members, no fee for Executive Members)
  • Provide a list of your continuing education (minimum of 12 hours per year) which can be obtained via SMEI webinars, virtual conferences or 3rd party programs such as workshops, conferences and seminars


Mr Willis Turner CAE CME CSE's Profile

Mr Willis Turner CAE CME CSE Related seminars and products

President & CEO


Willis Turner is President & CEO of SMEI and has been actively engaged in supporting professional association management through volunteer service on the ASAE accreditation committee, the National Advisory Board for DECA and the National Society of Professional Engineers.

Willis holds the CME and CSE designations bestowed by SMEI and the Certified Association Executive (CAE) designation from ASAE which he earned in 2005. Earners of the Certified Association Executive have demonstrated, through experience and passing an exam, that they have practical experience in association management and executive level knowledge in defined competencies. He has a strong aptitude for web-based tools that assist associations and non-profit organizations to be more productive while providing members with high value. Willis is passionate about professional certification and has 20+ years of experience in developing and managing professional certification programs.

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