Certification Course

SMEI Certified Professional Marketer (SCPM) Exam Preparatory Course

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$849.00 - Executive Member Price Base Price - $1,099.00 Join today $29/mo or $325/yr
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$1,049.00 - Member Price Base Price - $1,099.00
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$659.40 - PPAI Professional Member Price (40% off) Base Price - $1,099.00
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$824.25 - President's Circle Silver (25% off) Base Price - $1,099.00
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$714.35 - President's Circle Gold (35% off) Base Price - $1,099.00

Description

This online course prepares you to take the SMEI Certified Professional Marketer certification exam.

-This program focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions.
-A conversational writing style, active learning techniques (cases, exercises, testimonials, and vivid descriptions of businesses and marketing professionals), help you personalize marketing and identify career interests.
-This online courses gives you access to Connect: A highly reliable, easy-to-use homework and learning management solution.

Course registration fee includes one year of access to Connect where you will locate your online textbook, chapter quizzes and interactive exercises.

Additional Fees:

Exam Registration $150 or $125 for Executive & Professional Members
Annual renewal upon certification: $95 for guests, $55 for Professional Members, $0 for Executive Members

Individuals who achieve a passing grade of 75% or higher on the certification exam will receive their SCPM credential and a digital badge which can be verified online, plugged into popular social media programs such as LinkedIn and used on email signature.

SCPM Course Outline

Part 1: Initiating the Marketing Process

1 Creating Customer Relationships and Value through Marketing

2 Developing Successful Organizational and Marketing Strategies

Appendix A Building an Effective Marketing Plan

3 Understanding the Marketing Environment, Ethical Behavior, and Social

Responsibility

Part 2: Understanding Buyers and Markets

4 Understanding Consumer Behavior

5 Understanding Organizations as Customers

6 Understanding and Reaching Global Consumers and Markets

Part 3: Targeting Marketing Opportunities

7 Marketing Research: From Customer Insights to Actions

8 Market Segmentation, Targeting, and Positioning

Part 4: Satisfying Marketing Opportunities

9 Developing New Products and Services

10 Managing Successful Products, Services, and Brands

11 Pricing Products and Services

12 Managing Marketing Channels and Supply Chains

13 Retailing and Wholesaling

14 Implementing Interactive and Multichannel Marketing

15 Integrated Marketing Communications and Direct Marketing

16 Advertising, Sales Promotion, and Public Relations

17 Using Social Media and Mobile Marketing to Connect with Consumers

18 Personal Selling and Sales Management

Appendix B Planning a Career in Marketing

Learning Method

The online course utilizes an interactive learning experience that will help you apply practical knowledge as you study. The graphic below illustrates the two phase approach of reading and practicing.

Availability	Module Title	Credits	Course Type	Duration	Course Details
At the time of purchase	Course Information for SMEI Certification		Other (Digital)		More info »
Total Certification Course CE Credits Information

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