Skip to main content
Certification Course

SMEI Certified Marketing Executive® (CME®) Exam Preparatory Online Course

Average Rating:
Not yet rated
Mr Willis Turner CAE CME CSE


Benefits of SMEI Marketing Management Training Course

  • This marketing course will give you a holistic understanding of marketing in all of its facets, providing you with a solid foundation for decision making and strategic marketing planning.
  • What you learn in this online marketing management program will help you use marketing to create higher value for your company.
  • You’ll learn the factors of modern marketing success and will be able to come up with new marketing concepts
  • You’ll learn to implement marketing activities in a way that achieves ambitious objectives when it comes to product, market and customer profitability
  • You will gain insight into better differentiate your business from your competitors

Course Outcomes

At the end of this course you will be able to confidently sit for the SMEI Certified Marketing Executive (CME®) exam and:

  • Understand the fundamentals of implementing the marketing function in organizations
  • Evaluate the social, legal, political and ethical concerns in marketing
  • Understand the function of marketing in a competitive, dynamic global business
  • Develop effective strategic and marketing analysis skills
  • Enhance computer-based skills including on-line activities, written and oral communication, and information analysis
  • Demonstrate an individual capability for meeting professional standards of conduct, quality, and skill as a marketing manager

Learning Method

The online learning portal gives you the opportunity to test yourself on key concepts and skills, track your progress through the course and use the personalized study plan activities - all to help you achieve success. You will have 6 months of access.


Features include:

  • Personalized Study Plans 
  • Interactive Elements - A wealth of hands-on activities and exercises let you experience and learn actively
  • Critical Thinking Challenge Questions - These questions measure core critical-thinking skills through the context of marketing applications. 


Mr Willis Turner CAE CME CSE's Profile

Mr Willis Turner CAE CME CSE Related Seminars and Products

President & CEO


Willis Turner is President & CEO of SMEI and has been actively engaged in supporting professional association management through volunteer service on the ASAE accreditation committee, the National Advisory Board for DECA and the National Society of Professional Engineers.

Willis is a Certified Marketing & Sales Instructor and actively teaches marketing, professional selling and sales management through universities and corporate programs around the world. 

Willis holds the CME and CSE designations bestowed by SMEI and the Certified Association Executive (CAE) designation from ASAE which he earned in 2005. Earners of the Certified Association Executive have demonstrated, through experience and passing an exam, that they have practical experience in association management and executive level knowledge in defined competencies. He has a strong aptitude for web-based tools that assist associations and non-profit organizations to be more productive while providing members with high value. Willis is passionate about professional certification and has 20+ years of experience in developing and managing professional certification programs.