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Webinar

Marketing is about the stories you tell, not the products you sell


Total Credits: 1 SMEI Webinar PDH Credit

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Faculty:
Dawn Herscher

Dates


Description

Research proves that marketing is no longer about the products you sell, but the stories you tell. What’s more, if your digital presence isn’t 90% better than your competitors then you won’t qualify to get your audience’s attention in the highly coveted 2.7 seconds. If your customer sees approximately 10,000 ads every day, how do you get noticed? Persuasive storytelling is the solution to stand out in a media-saturated world.

One of the biggest challenges that brands face is how to create content that is engaging and relatable. Great brands are not built on product pitches. Storytelling uses a narrative arc that is designed to elicit an emotional response. By implementing a storytelling approach that converts complex content into targeted, engaging stories, your business can create emotional connections between client and customer. No matter how advanced technology becomes, relationship will always be the center of any successful business. The solution is to combine technology with creativity, and storytelling is the most effective way to do it. Persuasive storytelling engages the audience, deepens the relationship, and closes every deal.

Learning Objectives

You will learn how to implement the 3 parts of the storytelling formula, “storyform” so that you will successfully engage the audience. The outcome of this formula is to engage the audience, deepen relationship and close every deal.

 

  • Personal and relevant
  • Story vs. narrative
  • Make audience the hero

You will learn the top 3 ways to implement the storytelling formula in the digital space that will get the audience’s attention in 2.7 seconds.

  • Social Media
  • Share your brand’s story
  • Headline they can’t ignore

You will learn why storytelling has a chemical effect on the brain, which stories to tell, and when to tell them.

Faculty


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