Skip to main content
Webinar

Maintaining Authentic Communications in a World of AI


Total Credits: 1 SMEI Webinar PDH Credit

Average Rating:
Not yet rated
Faculty:
Victor Cho |  Mr Willis Turner CAE CME CSE

Dates


Description

The world is being flooded with a massive wave of new productivity and communication tools, all claiming to provide marketing and sales efficiency via automation and AI. Unfortunately, many of these tools are being incorrectly deployed in areas where efficiency and effectiveness are being pursued at the expense of authenticity and relationship building. This is not the right trade-off for many areas--particularly in those teams where long-term business relationships are nurtured and expanded. However, it is possible to achieve significant operational efficiency while simultaneously maintaining or even increasing authenticity (if technology is applied correctly). In this webinar we will discuss the state of market, review the pros and cons of different approaches to communication, and share details on an exciting new platform for communicating authentically at scale.

Learning Objectives
* Understand the difference between authentic and inauthentic communication in sales and client relationship management, including a high-level overview on the current technologies being used (or misused) in the market

* Overview of Emovid--a simple yet powerful way to communicate with your clients and customers by tapping into the power of asynchronous video.

* A walk-through of specific use-cases and examples to demonstrate how you can generate 5x, 10x or even 100x ROI and time savings using video.

Faculty

Victor Cho's Profile

Victor Cho Related Seminars and Products

Emovid


Cho is the CEO of Emovid, an AI-stealth company with a mission to fundamentally change how the world communicates using asynchronous video. Before that he was CEO at Evite, CEO and President at Kodak Gallery (formerly ofoto.com), and Vice President of Intuit’s web channel, taking the business from $300 million to $1.3 billion+. Cho also spent seven years at Microsoft, where he launched some of the company's earliest Internet commerce and SaaS initiatives.

 

Cho has received numerous awards for his work, including being named the Internet Person of the Year by the Internet Marketing Association and receiving a Knighthood from the Royal House of Savoy for his philanthropic efforts--which have raised over $30M for charities and non-profits. He is also the creator of the 4th Stakeholder Framework (www.4thstakeholder.com) on improving stakeholder capitalism.

Cho currently serves on the boards of Emovid and ModoPayments (payments orchestration) as well as the advisory boards of the Internet Marketing Association, Wharton AI and Analytics, and several start-ups. He earned a BS from the University of Pennsylvania’s Wharton School.


Mr Willis Turner CAE CME CSE's Profile

Mr Willis Turner CAE CME CSE Related Seminars and Products

President & CEO

SMEI


Willis Turner is President & CEO of SMEI and has been actively engaged in supporting professional association management through volunteer service on the ASAE accreditation committee, the National Advisory Board for DECA and the National Society of Professional Engineers.

Willis is a Certified Marketing & Sales Instructor and actively teaches marketing, professional selling and sales management through universities and corporate programs around the world. 

Willis holds the CME and CSE designations bestowed by SMEI and the Certified Association Executive (CAE) designation from ASAE which he earned in 2005. Earners of the Certified Association Executive have demonstrated, through experience and passing an exam, that they have practical experience in association management and executive level knowledge in defined competencies. He has a strong aptitude for web-based tools that assist associations and non-profit organizations to be more productive while providing members with high value. Willis is passionate about professional certification and has 20+ years of experience in developing and managing professional certification programs.