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Improving Sales Results through Sales & Marketing Alignment

Total Credits: 1 SMEI Webinar PDH Credit

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Mr. Hans-Benno Mastboom |  Mr Willis Turner CAE CME CSE



The importance of sales and marketing alignment is well known but is it really put into practice? Join us for a discussion on how to get better sales results through alignment with marketing.

We'll have an open live discussion between leaders in Marketing & Sales with occasional back-up slides.

Learning Objectives:

  • How to boost your results through better alignment between sales and marketing
  • How to keep your selling customer centric through harmonious relationships between sales and marketing
  • How to break down barriers and communicate more effectively with other departments in your company


Mr Willis Turner CAE CME CSE's Profile

Mr Willis Turner CAE CME CSE Related seminars and products

President & CEO


Willis Turner is President & CEO of SMEI and has been actively engaged in supporting professional association management through volunteer service on the ASAE accreditation committee, the National Advisory Board for DECA and the National Society of Professional Engineers.

Willis holds the CME and CSE designations bestowed by SMEI and the Certified Association Executive (CAE) designation from ASAE which he earned in 2005. Earners of the Certified Association Executive have demonstrated, through experience and passing an exam, that they have practical experience in association management and executive level knowledge in defined competencies. He has a strong aptitude for web-based tools that assist associations and non-profit organizations to be more productive while providing members with high value. Willis is passionate about professional certification and has 20+ years of experience in developing and managing professional certification programs.

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