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Webinar

From Prompt to Production: How Sales & Marketing Pros Can Create Content with Generative AI

Total Credits: 1 SMEI Webinar PDH Credit

Average Rating:: Not yet rated
Faculty:: Mr Willis Turner CAE CME CSE

Dates

Event Dates

Tue, Sep 16, 2025 - 9:00 AM to 10:00 AM PDT

Sales & Marketing AI Vanguards Member is $0.00 ~~Price reduced from Base Price pricing 99.00~~ Sign In Join and Buy Executive Member Member is $0.00 ~~Price reduced from Base Price pricing 99.00~~ Sign In Join and Buy $99.00 - Base Price

Description

Sales and marketing professionals are no longer limited by time, tech teams, or creative bottlenecks. Generative AI is changing the game—turning a simple idea into polished content in minutes. This hands-on, interactive session will walk you through how to harness the power of tools like ChatGPT and HeyGen AI to create engaging content that drives results.

You’ll see live demonstrations on how to:

Develop learning materials and customer education assets using AI prompts.
Generate complete, branded PowerPoint decks in seconds.
Write persuasive video scripts that convert.
Produce high-quality, avatar-led instructional videos—without hiring actors or editors.

Whether you’re developing internal sales enablement tools or launching a new campaign, this session will show you how to build a content pipeline powered by AI—fast, flexible, and scalable.

Learning Outcomes

By the end of this session, participants will be able to:

Use ChatGPT effectively to generate sales and marketing content, including outlines, scripts, emails, and customer training materials.
Build PowerPoint presentations using AI-generated content tailored to different audiences and messaging goals.
Write and edit video scripts for product explainers, training modules, and sales outreach using AI prompting techniques.
Create avatar-based instructional videos using HeyGen AI, reducing production costs and timelines.
Implement a repeatable AI workflow to accelerate content creation while maintaining brand consistency and message clarity.

Why This Session Matters

AI isn’t coming—it’s already here. Sales and marketing teams that don’t learn to work with it risk being outpaced by those who do. This session gives you an immediate edge. Instead of watching the AI revolution from the sidelines, you’ll leave with practical skills and tools you can use tomorrow to elevate your campaigns, scale your messaging, and build smarter assets faster than ever before.

If you want to stay relevant, agile, and competitive, this is the session you can’t afford to miss.

Faculty

Mr Willis Turner CAE CME CSE Related Seminars and Products

President & CEO

SMEI

Willis Turner is President & CEO of SMEI and has been actively engaged in supporting professional association management through volunteer service on the ASAE accreditation committee, the National Advisory Board for DECA and the National Society of Professional Engineers.

Willis is a Certified Marketing & Sales Instructor and actively teaches marketing, professional selling and sales management through universities and corporate programs around the world.

Willis holds the CME and CSE designations bestowed by SMEI and the Certified Association Executive (CAE) designation from ASAE which he earned in 2005. Earners of the Certified Association Executive have demonstrated, through experience and passing an exam, that they have practical experience in association management and executive level knowledge in defined competencies. He has a strong aptitude for web-based tools that assist associations and non-profit organizations to be more productive while providing members with high value. Willis is passionate about professional certification and has 20+ years of experience in developing and managing professional certification programs.

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