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On Demand

Behind the Scenes Look at SMEI's Integrated Marketing

Total Credits: 1 SMEI Video 1 PDH Credit

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Mr Willis Turner CAE CME CSE |  Mr. Hans-Benno Mastboom
Audio and Video


In this session, Ben Mastboom with Sales Leadership Academy (Netherlands) and Willis Turner, SMEI’s Chief Executive Officer will take you behind the scenes with an in-depth look at SMEI’s integrated marketing campaigns used to develop the customer journey.

You’ll learn about:

  • SMEI’s content marketing plan
  • Gated content that helps launch campaigns
  • Landing page destinations for search, digital ads and social media
  • Customer journey mapping
  • Integration with LinkedIn Sales Navigator
  • Tools you can use to develop your own plan



Mr Willis Turner CAE CME CSE's Profile

Mr Willis Turner CAE CME CSE Related Seminars and Products

President & CEO


Willis Turner is President & CEO of SMEI and has been actively engaged in supporting professional association management through volunteer service on the ASAE accreditation committee, the National Advisory Board for DECA and the National Society of Professional Engineers.

Willis is a Certified Marketing & Sales Instructor and actively teaches marketing, professional selling and sales management through universities and corporate programs around the world. 

Willis holds the CME and CSE designations bestowed by SMEI and the Certified Association Executive (CAE) designation from ASAE which he earned in 2005. Earners of the Certified Association Executive have demonstrated, through experience and passing an exam, that they have practical experience in association management and executive level knowledge in defined competencies. He has a strong aptitude for web-based tools that assist associations and non-profit organizations to be more productive while providing members with high value. Willis is passionate about professional certification and has 20+ years of experience in developing and managing professional certification programs.