In the era of physical distancing, communicating with customers has taken on a whole new importance – and challenge. Customers we previously interacted with in-person have moved online, and now all communication must flow through digital channels.
Join Mhairi Petrovic, founder of Out-Smarts and Director at SMEI and learn the key steps you need to consider when creating your strategy.
It starts with an inventory of the channels you have and gaps that may exist. With time of the essence, we’ll then examine quick wins for businesses and ways to effectively get your message across. Finally, we’ll examine some professional, yet approachable, examples from other small businesses.
Join us for this exciting learning experience. With an easy to follow syllabus paced over 12 weeks (or longer if needed) in an online environment that you can approach in a self-study format, you'll find this course will fit into even the busiest schedule. While the syllabus is structured to give you a recommended schedule, you'll be able to go through it at your own pace. The entire learning experience can be enjoyed at home or your office.
Mon, Oct 07, 2019 - 08:00a to Mon, Feb 01, 2021 - 12:45a PDT