Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
To be successful online, you need to build SEO into your digital marketing plan. However, most businesses are hesitant to implement search engine optimization because it seems too technical and complicated, they don’t see the value, or worse – they’ve been burned by a so-called “SEO Expert” and spent a lot of money for little results. In this program, SEO is broken down in a way that is easy to understand so that you can drive organic search to get massive results, without the need to learn code or hire an expensive “expert”.
Just because you know how to use Facebook does not mean you know how to build and execute an effective social media strategy. Studies show that 97% of businesses are active on social media, yet only 20% are seeing actual results. Your social media expertise can help produce the results that every business only dreams about.
In Social Media Strategy, you will be guided through building a strategic social media marketing plan based on eight steps. By the end of this course you will have the knowledge and tools necessary to build a consistent and deliberate process for your social media strategy. Know the right content mix for your audience, understand the key factors in deciding which social networks will work best for your business, and learn the steps to launch your social media presence and how best to prioritize your efforts.