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Online Course

Fast Company: Personal Branding


Total Credits: 3 Online Course

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Bundles:
Fast Company: Future Proofing Your Career


Description

Course Description

Having a strong personal brand helps you stand out in a crowd. It can help you gain new and better clients, so you do better in your current job. And it gets you noticed when you're looking for a promotion or a new job. In today's job marketplace, getting noticed is something that usually happens online. Employers use the web to check out job applicants, and they're increasingly likely to skip over those who don't have much of an online footprint. That's why it's so important for job applicants to have a strong and consistent web presence, one that announces and reinforces their own personal brand. Social media sites like LinkedIn, Facebook, Twitter, and Google+ can all be used to promote your personal brand.

 

But building a personal brand is about more than just online self-promotion. Building your brand is a continuous process. It involves gaining new experiences, new knowledge and skills, expanding your circle of relationships, and increasing the value that you bring to every work project and business relationship.

 

Included with your course is a one (1) year complimentary subscription to Fast Company ($19.99 value). Your subscription will start with the current issue. Fast Company publishes 8 issues a year.

Learning Outcomes

After completing this course, the learner should be able to:

  • Explore how to get started building a personal brand
  • Consider how to make improve your personal brand
  • Learn how to practice authenticity in the workplace
  • Differentiate ways to maintain authenticity when self-branding
  • Consider ways to build a great reputation
  • Explore strategies for fixing a bad reputation
  • Create an influential presence in the workplace
  • Develop and maintain a healthy amount of self-confidence

Key Features

  •  Expert-supported
  •  Mobile-friendly
  •  Accessible
  •  Badge and credit-awarding
  •  Games & Flashcards
  •  Video content
  •  Real-world case studies
  •  Audio-enabled in app

Notes

This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

 

This course does not require any additional purchases of supplementary materials.

 

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive SMEI PDH and/or IACET CEUs. Learners will have three attempts at all graded assessments.

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