Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Marketing Education
Short Description:
In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways that marketers can leverage the unique benefits of mobile devices to drive profitable customer action.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 1 Online Course

Category:
Marketing Education |  Sales Education |  Sales Management
Short Description:
Moving deadlines, establishing budget targets, closing a new sales opportunity, appeasing an angry co-worker or dissatisfied customer – every work day has the potential to present a critical negotiation point. Do you know how to prepare and lead a successful negotiation? The PEACE model offers a straightforward approach that builds confidence and leads to more mutually satisfying, win/win outcomes.
Price:
$0.00 - $65.55

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Negotiation
Short Description:
This course is designed to help managers and other decision-makers learn to settle workplace and interpersonal disputes by the application of proven negotiating principles and strategies. Learners in this course will explore the fundamentals of Dispute Settlement Negotiation with the help of games, videos, interactive exercises, case studies, and other engaging content.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Negotiation |  Sales Education |  Sales Management
Short Description:
This course is designed to help executives and other potential deal-makers learn the essential strategies and skills to conducting successful business negotiations. Learners in this course will explore the fundamentals of deal making with the help of games, videos, interactive exercises, case studies, and other engaging content. The course begins by comparing and contrasting the two major types of negotiation—Dispute Settlement Negotiation (DSN) and Deal Making Negotiation (DMN)—and exploring the difference between negotiation and bargaining. Key topics covered in the course include the stages of the negotiation process; the importance of preparation and realistic goal-setting; the five basic approaches to negotiation; when to make (and when to avoid) commitments; the relative importance of relationships and outcomes; the decision to walk away from a negotiation; and the unique challenges posed by multiparty, international, and cross-cultural negotiations.
Price:
$103.20 - $122.55

Not Found
Product Type
Online Course

Total Credits: 4 Online Course

Category:
Digital Marketing |  Marketing Education
Short Description:
Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
Price:
$119.20 - $141.55

Not Found
Product Type
On Demand

Total Credits: 1 SMEI Webinar PDH Credit

Category:
Live Events & Webinars |  Live Webinar |  Free Member Resources
Faculty:
Heather Polivka
Format:
Audio and Video
Short Description:
Why do some companies thrive in good times and survive during the most turbulent times, while others experience greater peaks and valleys or struggle day-to-day? How do some organizations cultivate a brand that people eat, sleep and breath, creating a competitive advantage in the marketplace, while others are….just a logo and color palette?
Price:
$0.00 - $49.00

Not Found
Product Type
Online Course

Category:
Free Member Resources
Short Description:
This course examines how one can become a more creative person. By stimulating creativity through various techniques (mind-mapping, DO-IT, SCAMPER, right and left brain thinking) participants learn to tap into their personal creativity and apply it to organizational challenges.
Price:
$0.00 - $79.00

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Career Building |  Financial Management
Short Description:
Perhaps you have been in charge of your finances since you started working an after school job in high school, or maybe you are suddenly feeling overwhelmed with allocating the salary from your first job out of college. No matter what your financial situation is, it is important to understand how to handle your money. This course will familiarize you with the basics of budgeting, credit, saving, and investing.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Career Building |  Computer Applications
Short Description:
As technology continues to change the way that we engage in business communications, the art of presenting has also undergone a shift. No longer can presenters rely solely on their spoken words to deliver their messages. Now, audiences expect to see multimedia slideshows that both inform and entertain. This course will consider how to plan and design effective slideshow presentations using Microsoft's PowerPoint software. It includes practical tips and examples for mapping the presentation, incorporating research, using templates, selecting visual elements, and delivering the presentation.
Price:
$79.20 - $94.05

Not Found
Product Type
Online Course

Total Credits: 3 Online Course

Bundles:
Inc Magazine: Courses for Entrepreneurs and Small Business
Short Description:
When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.
Price:
$79.20 - $94.05

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