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Product Type
Online Course

Total Credits: 3 Online Course

Category:
Marketing Education
Short Description:
Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.
Price:
$79.20 - $94.05

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Product Type
On Demand

Total Credits: 1 SMEI Webinar PDH Credit

Category:
Sales |  Sales Management |  Free Member Resources
Faculty:
Dr. Dave Hinkes
Format:
Audio and Video
Short Description:
Dave Hinkes compiled 27 years of real-world selling notes and put it all into an Amazon bestselling book 'Selling By Objectives (SBO): The Handbook for More Profitability in the 21st Century (now in its 3rd Edition). The setting and dialogue for each chapter of the book takes place in a car dealership. The beauty of Dave's 8 universal 'sales' objectives is that they're all inclusive. Dave will challenge anyone to think of another separate and distinct one from the ones covered. Thus, you will learn exactly what you need to focus on to improve your personal brand.
Price:
$0.00 - $49.00

Not Found
Product Type
On Demand

Total Credits: 1 SMEI Video 1 PDH Credit

Category:
Free Member Resources
Faculty:
Mr Gregg Frederick, CSE
Format:
Audio and Video
Short Description:
Showing up strong is always important. During this economic crisis, it is even more critical to show up in purposeful ways. Gregg Frederick, a certified Peak Performance Mindset trainer, former VP of Sales, multi-champion cyclist and mindset trainer for world-class athletes and executives will train you on how to show up strong and win the day every day!   Gregg will give you insights on ho
Price:
$0.00 - $69.00

Not Found
Product Type
Certification Course

Category:
Marketing Education |  Marketing Management |  Professional Certification
Short Description:
This online self study course will provide an understanding of the application of marketing theories, concepts, and practices as they relate to the management of the marketing function in a complex organization. Emphasis will be on the managerial aspects of marketing plans, including analysis of the external environment. A key element of the course will include the relationship of the "marketing mix" to strategic planning and prepare for your Certified Marketing Executive (CME®) Exam.
Price:
$659.40 - $1,049.00

Not Found
Product Type
Certification Course

Category:
Career Building |  Marketing Education |  Professional Certification
Short Description:
This online course prepares you to take the SMEI Certified Professional Marketer certification exam. -This program focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. -A conversational writing style, active learning techniques (cases, exercises, testimonials, and vivid descriptions of businesses and marketing professionals), help you personalize marketing and identify career interests. -This online courses gives you access to Connect: A highly reliable, easy-to-use homework and learning management solution.
Price:
$659.40 - $1,049.00

Not Found
Product Type
Certification Course

Category:
Professional Certification |  Sales |  Sales Education
Faculty:
Mr Willis Turner, CAE CME CSE
Short Description:
This self study course provides applicants with a view of the principle areas of sales under the theme "Partnering to Create Value". It explores the factors influencing how buying decisions are made, including the impact of buying decisions on an organization. Applicants gain a working knowledge of practical sales and business vocabulary. In today's competitive market a "partnering style of selling" creates a competitive advantage for sales organizations that transcends to increased customer value. This course is ideally suited for those wishing to achieve high performance selling and prepare for the SMEI Certified Professional Salesperson exam.
Price:
$849.00 - $1,049.00

Not Found
Product Type
Certification Course

Category:
Professional Certification |  Sales Education |  Sales Management |  Sales Management Certification
Faculty:
Mr Willis Turner, CAE CME CSE
Short Description:
This self study course prepares you for the exciting challenges related to leading sales organizations in today's hyper-competitive global economy. You will learn basic theoretical foundations that will enable you to adapt to the economy as it continues to evolve, balanced with practical applications you need to know in order to lead performing sales teams and prepare for your Certified Sales Executive (CSE®) Exam.
Price:
$849.00 - $1,049.00

Not Found
Product Type
Online Course

Total Credits: 5 Online Course

Category:
Marketing Education |  Nonprofit
Short Description:
Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.
Price:
$103.20 - $122.55

Not Found
Product Type
Online Course

Total Credits: 3.5 Online Course

Category:
Marketing Education
Short Description:
Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
Price:
$103.20 - $122.55

Not Found
Product Type
Certification Course

Total Credits: 20 Online Course

Category:
Marketing Education |  Professional Certification |  Social Media Marketing
Faculty:
Willis Turner
Short Description:
Join us for this exciting learning experience. With an easy to follow syllabus paced over 12 weeks (or longer if needed) in an online environment that you can approach in a self-study format, you'll find this course will fit into even the busiest schedule. While the syllabus is structured to give you a recommended schedule, you'll be able to go through it at your own pace. The entire learning experience can be enjoyed at home or your office.
Price:
$899.00
Date:

Mon, Oct 07, 2019 - 08:00am to Mon, Feb 01, 2021 - 12:45am PDT


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