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Product Type
Online Course

Total Credits: 3.5 Online Course

Category:
Marketing Education
Short Description:
Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
Price:
$103.20 - $122.55

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Product Type
Certification Course

Total Credits: 20 Online Course

Category:
Marketing Education |  Professional Certification |  Social Media Marketing
Faculty:
Willis Turner, CAE CME CSE
Short Description:
This course provides relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media and social interactions for achieving business and marketing goals.
Price:
$539.40 - $899.00

Not Found
Product Type
Online Course

Total Credits: 5 Online Course

Category:
Entrepreneurship |  Marketing Education
Short Description:
This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.
Price:
$135.20 - $160.55

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