- Categories:
- Career Building | Marketing Education | Professional Certification
- Faculty:
- Mr Willis Turner, CAE CME CSE
- Short Description:
- This online course prepares you to take the SMEI Certified Professional Marketer certification exam. -This program focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. -A conversational writing style, active learning techniques (cases, exercises, testimonials, and vivid descriptions of businesses and marketing professionals), help you personalize marketing and identify career interests. -This online courses gives you access to Connect: A highly reliable, easy-to-use homework and learning management solution.
- Price:
- $593.40 - $989.00
Total Credits: 20 Online Course
- Categories:
- Professional Certification | Sales | Sales Education
- Faculty:
- Mr Willis Turner, CAE CME CSE
- Short Description:
- This self study course provides applicants with a view of the principle areas of sales under the theme "Partnering to Create Value". It explores the factors influencing how buying decisions are made, including the impact of buying decisions on an organization. Applicants gain a working knowledge of practical sales and business vocabulary. In today's competitive market a "partnering style of selling" creates a competitive advantage for sales organizations that transcends to increased customer value. This course is ideally suited for those wishing to achieve high performance selling and prepare for the SMEI Certified Professional Salesperson exam.
- Price:
- $593.40 - $989.00
- Short Description:
- SMEI Premium Black Cloth Reusable Facemask
- Price:
- $15.00 - Base Price
Total Credits: 5 Online Course
- Categories:
- Marketing Education | Nonprofit
- Short Description:
- Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.
- Price:
- $103.20 - $122.55
Total Credits: 3.5 Online Course
- Categories:
- Marketing Education
- Short Description:
- Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
- Price:
- $103.20 - $122.55
Total Credits: 20 Online Course
- Categories:
- Marketing Education | Professional Certification | Social Media Marketing
- Faculty:
- Willis Turner, CAE CME CSE
- Short Description:
- This course provides relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media and social interactions for achieving business and marketing goals.
- Price:
- $539.40 - $899.00
Total Credits: 5 Online Course
- Categories:
- Financial Management | Management
- Short Description:
- Statistical Process Control is all about boosting quality. Quality management can not only deliver value to customers and stakeholders, it can also enable data-driven decision making that helps organizations gain a competitive advantage in the marketplace. This intermediate-level course will introduce the basics of quality management, explaining the difference between quality control and quality assurance, providing methods for application of analysis, showing different applications of the Seven Basic Quality Tools. It all culminates in a brief case study, which illustrates the concepts covered.
- Price:
- $135.20 - $160.55
Total Credits: 5 Online Course
- Categories:
- Financial Management | Management
- Short Description:
- Managing today can require good instincts. However, instinct is not enough to manage the huge amounts of available data and the complex variables of the business world. Statistics can help managers and leaders make sense of these complexities, back-up their assertions, and feel confident about when to take the risks and when to pump the breaks. This intermediate-level course examines statistics as a managerial tool. It also looks at common graphical representations of data and how these can be effective tools to explain situations and support persuasive arguments for a course of action.
- Price:
- $135.20 - $160.55
Total Credits: 5 Online Course
- Categories:
- Entrepreneurship | Marketing Education
- Short Description:
- This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.
- Price:
- $135.20 - $160.55
Total Credits: 15 Online Course
- Categories:
- Leadership | Management | Manager's Toolbox
- Short Description:
- There are a number of managerial factors that are vital in managing and leading. Becoming a better manager or leader is directly connected to how well you can master them. The Effective Manager's Toolbox is a suite of online modules designed to give managers a head start on managing issues correctly and professionally with less stress and fewer negative organizational circumstances. The modules offer learners an explanation of the managerial mindset that all managers and leaders must adopt to succeed.
- Price:
- $279.20 - $331.55
Total Credits: 3 Online Course
- Categories:
- Career Building
- Short Description:
- So, you've just landed a new job. What happens now? The first 30 days provide you a unique opportunity to set yourself up for success in your new role. Lots of people, most significantly your boss, will form an impression of you from the beginning that will be hard to change later on. This course will help you prepare for your first thirty days on the job, laying the groundwork for a successful tenure in your new role and at the organization.
- Price:
- $55.20 - $65.55
Total Credits: 1 SMEI Video 1 PDH Credit
- Categories:
- Leadership | Sales Management
- Faculty:
- Mr Willis Turner, CAE CME CSE | Mr Gregg Frederick, CSE
- Format:
- Audio and Video
- Short Description:
- The concept of remote work is not new. Today's business environment is exerting pressure on companies to implement a work from home or distributive workforce policies in reactionary mode. This program we call on the expertise of two professionals with years of experience in creating and managing remote teams.
- Price:
- $0.00 - $99.00
Total Credits: 3 Online Course
- Categories:
- Management | Marketing Education | Sales Education | Sales Management
- Short Description:
- One of the more precious resources a manager has is his or her time. Managers can become more effective by employing time management and scheduling techniques, delegating, outsourcing key tasks, and employing technology. Effective time management helps managers achieve their goals. The concepts covered in this course will help create structure around your time management skills, and will help reveal any weaknesses in your time management habits. Making time management a priority is often the first step to keeping on task and maintaining a schedule.
- Price:
- $79.20 - $94.05
Total Credits: 3 Online Course
- Short Description:
- Is a dollar more valuable today or tomorrow? What about a year from now? This introductory-level course covers time value of money (TVM) principles and risk and return. You will review the basic TVM techniques used in evaluating all financial decisions and their cash flow implications. For Risk and Return, you will learn how risk influences investment decisions, and how to calculate risk and rates of return. Further, you will explore the benefits of diversification and the use of the portfolio concept in investing.
- Price:
- $79.20 - $94.05
Total Credits: 5 Online Course
- Categories:
- Financial Management | Management
- Short Description:
- There are a number of statistical tools and techniques that are commonly used by organizations to inform decision-making. These tools span numerous business functions and support many different objectives. This intermediate-level course describes, evaluates, and analyzes different statistical techniques and their real-world limitations and benefits. The course features crossover analysis, break-even analysis, cluster analysis, decision tree analysis as well as an introduction to regression.
- Price:
- $135.20 - $160.55
Total Credits: 3 Online Course
- Categories:
- Financial Management
- Short Description:
- A budget is a detail of expenses and incomes for a set period of time. This introductory-level course covers budgets and how they are used in organizational settings including the uses and functions of master budgets, operating budgets, sales, production and cost of goods sold budgets, and cash budgets. You will also learn about the budgeting process, and how organizations are using different budgeting techniques to overcome operating challenges.
- Price:
- $79.20 - $94.05
Total Credits: 1 SMEI Video 1 PDH Credit
- Categories:
- Free Member Resources | Sales
- Faculty:
- Kurt Shaver
- Format:
- Audio and Video
- Short Description:
- The world has changed in the past few months. COVID-19 quarantines have canceled trade shows and conferences, travel, and face-to-face meetings. How can sellers stay engaged and maintain a strong when relationships are forged, built, and fostered online? Now is the time to strengthen your brand and your messaging using LinkedIn and video messaging! Whether you want to create a stronger brand for your current role or you’ve been forced to pivot and now need to create a new online brand, LinkedIn and video messaging can help you quickly define your presence and your messaging so that you don’t skip a beat.
- Price:
- $0.00 - $49.00
Total Credits: 3 Online Course
- Categories:
- Career Building | Computer Applications
- Short Description:
- In today's professional landscape, PowerPoint presentations can be effective platforms for sharing information and garnering audience interest and support. At the same time, a poorly designed PowerPoint slideshow can quickly turn an audience away. By focusing on how to apply basic design principles to slideshow creation, this course will help learners use Microsoft's PowerPoint 365 software to build visually engaging slideshow presentations. Learners will consider how to select images and photographs for use in slides, the importance of arrangement and placement of images, the use of tools like Shapes and SmartArt, methods for presenting data, and the selection of colors and fonts that increase the readability of content.
- Price:
- $79.20 - $94.05
Total Credits: 3 Online Course
- Categories:
- Data Analysis
- Short Description:
- This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Learners in this course will expand their knowledge through games, videos, case studies, quizzes, and other engaging content. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics.
- Price:
- $79.20 - $94.05
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