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Product Type
Certification Course

Category:
Marketing Education |  Marketing Management |  Professional Certification
Faculty:
Mr Willis Turner, CAE CME CSE
Short Description:
This online marketing management course will provide an understanding of the application of marketing theories, concepts, and practices as they relate to the management of the marketing function in a complex organization. Emphasis will be on the managerial aspects of marketing plans, including analysis of the external environment. A key element of the course will include the relationship of the "marketing mix" to strategic planning and prepare for your Certified Marketing Executive (CME®) Exam.
Price:
$593.40 - $989.00

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Product Type
Physical Product

Short Description:
SMEI Premium Black Cloth Reusable Facemask
Price:
$15.00 - Base Price

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Product Type
On Demand

Total Credits: 1 SMEI Video 1 PDH Credit

Category:
Free Member Resources |  Live Events & Webinars |  Live Webinar
Faculty:
Mr Willis Turner, CAE CME CSE |  Mr. Hans-Benno Mastboom
Format:
Audio and Video
Short Description:
In this session, Willis Turner, SMEI’s Chief Executive Officer will take you behind the scenes with an in-depth look SMEI’s integrated marketing campaigns used to develop the customer journey.
Price:
$0.00 - Base Price

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Product Type
On Demand

Total Credits: .5 SMEI Video 1 PDH Credit

Category:
Live Event |  Live Events & Webinars |  Live Webinar |  Free Member Resources
Faculty:
Mr Willis Turner, CAE CME CSE
Format:
Audio and Video
Short Description:
The importance of sales and marketing alignment is well known but is it really put into practice? Join us for a discussion on how to get better sales results through alignment with marketing.
Price:
$0.00 - Base Price

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Product Type
On Demand

Category:
Career Building |  Marketing Education |  Personal Branding
Faculty:
Krista Neher
Format:
Audio and Video
Short Description:
Everyone has a personal brand – the question is whether or not you are strategic about crafting and positioning it. Thanks to Google, LinkedIn, and the other social media channels, people are forming impressions about you, sometimes without ever meeting you. Personal branding is about proactively building your brand in order to attract the opportunities you want. Regardless of your career or business aspirations, a strong personal brand is vital to your success. Krista Neher, presenter in this video, CEO of Boot Camp Digital recently wrote a new book, Launch Yourself: Define, Design and Deliver a Powerful Personal Brand that maps out exactly how to build a powerful brand online.
Price:
$0.00 - $55.20

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Product Type
On Demand

Total Credits: 1 SMEI Video 1 PDH Credit

Category:
Coaching |  Sales |  Sales Education |  Sales Management
Format:
Audio and Video
Short Description:
Yes, lions have fears, too. Are you looking to end 2019 on a high note? As the 2019 year end closes, you may be wondering what are some of the best ways to leap the hurdles that could prevent you from closing out the year on target. If so, join us for this video and you can hear some tips and advice first hand from a panel of experts.
Price:
$0.00 - $62.10

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Product Type
On Demand

Total Credits: 1 SMEI Video 1 PDH Credit

Category:
Sales |  Sales Education |  Sales Management
Format:
Audio and Video
Short Description:
During this recorded webinar, Mark Thacker discusses what he believes to be one of the biggest myths in sales: the sales pitch. Mark explains why sales pitches are irrelevant to be a good salesperson, the negative effects pitches have on customer relationships and the public's perception of salespeople.
Price:
$0.00 - $55.20

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Product Type
On Demand

Total Credits: 1 SMEI Video 1 PDH Credit

Category:
Digital Marketing |  Marketing Management |  Social Media Marketing
Faculty:
Mhairi Petrovic, CME
Format:
Audio and Video
Short Description:
In the era of physical distancing, communicating with customers has taken on a whole new importance – and challenge. Customers we previously interacted with in-person have moved online, and now all communication must flow through digital channels. Join Mhairi Petrovic, founder of Out-Smarts and Director at SMEI and learn the key steps you need to consider when creating your strategy. It starts with an inventory of the channels you have and gaps that may exist. With time of the essence, we’ll then examine quick wins for businesses and ways to effectively get your message across. Finally, we’ll examine some professional, yet approachable, examples from other small businesses.
Price:
$0.00 - $69.00

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Product Type
On Demand

Total Credits: 1 SMEI Video 1 PDH Credit

Category:
Communication |  Free Member Resources
Faculty:
Terry Earthwind Nichols
Format:
Audio and Video
Short Description:
Reading body movement isn’t all what it is promoted to be. Reading the nuances of muscle movement is more accurate these skills can also be developed into reading emails, how they are written to analyze how a person is speaking on the phone. What would you say if you could close a sale by watching which way they tilt their head? Learn this and more as we join Terry Earthwind Nichols’ and see how he uses stories and observations to show you how you can be a “Master of Observation.”
Price:
$0.00 - $69.00

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Product Type
On Demand

Total Credits: 1 SMEI Webinar PDH Credit

Category:
Free Member Resources |  Marketing Education
Faculty:
Shirin Oreizy
Format:
Audio and Video
Short Description:
Every savvy marketer needs to have a basic understanding of Behavioral Science, the study of how people really make decisions, in order to create better outcomes and to future-proof their career. This course will teach you the basics of Behavioral Science and show you how marketers at companies like Facebook, Uber and Walmart are using it to drive consumer behavior. After learning about Behavioral Science and the common misconceptions you need to avoid, we’ll do a hands-on exercise so you can apply these principles to a real life marketing challenge.
Price:
$0.00 - $49.00

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