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Certification Course

Categories:
Marketing Education |  Marketing Management |  Professional Certification
Faculty:
Mr Willis Turner, CAE CME CSE
Short Description:
This online marketing management course will provide an understanding of the application of marketing theories, concepts, and practices as they relate to the management of the marketing function in a complex organization. Emphasis will be on the managerial aspects of marketing plans, including analysis of the external environment. A key element of the course will include the relationship of the "marketing mix" to strategic planning and prepare for your Certified Marketing Executive (CME®) Exam.
Price:
$593.40 - $989.00

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On Demand

Categories:
Communication |  Customer Service |  Emerging Technologies |  Live Events & Webinars |  Live Webinar |  Marketing Management |  Sales |  Sales Management
Faculty:
Mr Willis Turner, CAE CME CSE |  Mr. Hans-Benno Mastboom
Format:
Audio and Video
Short Description:
In this webinar, attendees will learn how to harness the power of ChatGPT and Generative AI to streamline business processes, spark creativity, and write better content faster. The webinar will and provide practical tips for attendees to take away and implement in their own businesses as well as demonstrations of how to use ChatGPT and Generative AI.
Price:
$0.00 - $69.00

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Online Course

Total Credits: 3 Online Course

Bundle:
Inc Magazine: Courses for Entrepreneurs and Small Business
Categories:
Career Building |  Inc |  Leadership |  Management |  Marketing Management
Short Description:
Course Description This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of digital marketing, including targeting; the value proposition; channel management; SEO; and marketing automation. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segme
Price:
$79.20 - $94.05

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On Demand

Total Credits: 1 SMEI Video 1 PDH Credit

Categories:
Digital Marketing |  Marketing Management |  Social Media Marketing
Faculty:
Mhairi Petrovic, CME
Format:
Audio and Video
Short Description:
In the era of physical distancing, communicating with customers has taken on a whole new importance – and challenge. Customers we previously interacted with in-person have moved online, and now all communication must flow through digital channels. Join Mhairi Petrovic, founder of Out-Smarts and Director at SMEI and learn the key steps you need to consider when creating your strategy. It starts with an inventory of the channels you have and gaps that may exist. With time of the essence, we’ll then examine quick wins for businesses and ways to effectively get your message across. Finally, we’ll examine some professional, yet approachable, examples from other small businesses.
Price:
$0.00 - $69.00

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