Total Credits: 3 Online Course
- Categories:
- Marketing Education
- Short Description:
- Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.
- Price:
- $79.20 - $94.05
Total Credits: 1 SMEI Webinar PDH Credit
- Categories:
- Live Webinar | Live Events & Webinars
- Faculty:
- Mark Sanborn
- Short Description:
- Discover the secrets of the world’s most famous postman, Fred, and how his extraordinary approach to life and work can transform your sales game. With the release of the 20th Anniversary edition of the international bestseller *The Fred Factor: How Passion in Your Work and Life Can Turn Ordinary Into Extraordinary*, now is the perfect time to dive into these powerful principles.
- Price:
- $69.00 - Base Price
- Date:
-
Thu, Sep 19, 2024 - 10:00am to 11:00am PDT
Total Credits: 1 SMEI Webinar PDH Credit
- Categories:
- Sales Management | Sales | Free Member Resources
- Faculty:
- Dr. Dave Hinkes
- Format:
- Audio and Video
- Short Description:
- Dave Hinkes compiled 27 years of real-world selling notes and put it all into an Amazon bestselling book 'Selling By Objectives (SBO): The Handbook for More Profitability in the 21st Century (now in its 3rd Edition). The setting and dialogue for each chapter of the book takes place in a car dealership. The beauty of Dave's 8 universal 'sales' objectives is that they're all inclusive. Dave will challenge anyone to think of another separate and distinct one from the ones covered. Thus, you will learn exactly what you need to focus on to improve your personal brand.
- Price:
- $0.00 - $49.00
Total Credits: 1 SMEI Video 1 PDH Credit
- Categories:
- Free Member Resources
- Faculty:
- Mr Gregg Frederick
- Format:
- Audio and Video
- Short Description:
- Showing up strong is always important. During this economic crisis, it is even more critical to show up in purposeful ways. Gregg Frederick, a certified Peak Performance Mindset trainer, former VP of Sales, multi-champion cyclist and mindset trainer for world-class athletes and executives will train you on how to show up strong and win the day every day!
- Price:
- $0.00 - $69.00
Total Credits: 3.5 Online Course
- Categories:
- Marketing Education
- Short Description:
- Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
- Price:
- $103.20 - $122.55
Total Credits: 5 Online Course
- Categories:
- Marketing Education | Nonprofit
- Short Description:
- Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.
- Price:
- $103.20 - $122.55
Total Credits: 5 Online Course
- Categories:
- Financial Management | Management
- Short Description:
- Statistical Process Control is all about boosting quality. Quality management can not only deliver value to customers and stakeholders, it can also enable data-driven decision making that helps organizations gain a competitive advantage in the marketplace. This intermediate-level course will introduce the basics of quality management, explaining the difference between quality control and quality assurance, providing methods for application of analysis, showing different applications of the Seven Basic Quality Tools. It all culminates in a brief case study, which illustrates the concepts covered.
- Price:
- $135.20 - $160.55
Total Credits: 5 Online Course
- Categories:
- Financial Management | Management
- Short Description:
- Managing today can require good instincts. However, instinct is not enough to manage the huge amounts of available data and the complex variables of the business world. Statistics can help managers and leaders make sense of these complexities, back-up their assertions, and feel confident about when to take the risks and when to pump the breaks. This intermediate-level course examines statistics as a managerial tool. It also looks at common graphical representations of data and how these can be effective tools to explain situations and support persuasive arguments for a course of action.
- Price:
- $135.20 - $160.55
Total Credits: 5 Online Course
- Categories:
- Marketing Education | Entrepreneurship
- Short Description:
- This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.
- Price:
- $135.20 - $160.55
Total Credits: 15 Online Course
- Categories:
- Leadership | Management | Manager's Toolbox
- Short Description:
- There are a number of managerial factors that are vital in managing and leading. Becoming a better manager or leader is directly connected to how well you can master them. The Effective Manager's Toolbox is a suite of online modules designed to give managers a head start on managing issues correctly and professionally with less stress and fewer negative organizational circumstances. The modules offer learners an explanation of the managerial mindset that all managers and leaders must adopt to succeed.
- Price:
- $279.20 - $331.55
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