This online marketing management course will provide an understanding of the application of marketing theories, concepts, and practices as they relate to the management of the marketing function in a complex organization. Emphasis will be on the managerial aspects of marketing plans, including analysis of the external environment. A key element of the course will include the relationship of the "marketing mix" to strategic planning and prepare for your Certified Marketing Executive (CME®) Exam.
This is module 1 of 3 of the Certified Sales Executive Exam Preparatory Program. Completing all three modules successfully will result in being awarded the Certified Sales Executive® - CSE® designation by SMEI. This module covers: the sales function and the role it plays in a firm's overall strategy and reviews industry priorities (e.g., lead generation and cross-selling); fundamental approaches to leadership development;
This is module 2 of 3 of the Certified Sales Executive Exam Preparatory Program. Completing all three modules successfully will result in being awarded the Certified Sales Executive® - CSE® designation by SMEI. This module covers: recruiting and selecting the right salespeople; training and developing the salesforce; supervivsing, managing, and leading salespeople individually and in teams; setting goals and managing the performance of the salesforce; and motivating and rewarding salespeople.
This is module 3 of 3 of the Certified Sales Executive Exam Preparatory Program. Completing all three modules successfully will result in being awarded the Certified Sales Executive® - CSE® designation by SMEI. This module covers Ethics, the law and sales leadership; Managing Sales Technology and Sales Enablement Successfully; Turning Customer Information into a Winning Sales Strategy; Designing and Organizing the Salesforce; Assessing the Salesforce’s Performance and Coaching for Performance Improvements; and Effectively Leveraging Culture as a Sales Leader.
This online course prepares you to take the SMEI Certified Professional Marketer certification exam.
-This program focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions.
-A conversational writing style, active learning techniques (cases, exercises, testimonials, and vivid descriptions of businesses and marketing professionals), help you personalize marketing and identify career interests.
-This online courses gives you access to Connect: A highly reliable, easy-to-use homework and learning management solution.
This self study course provides applicants with a view of the principle areas of sales under the theme "Partnering to Create Value". It explores the factors influencing how buying decisions are made, including the impact of buying decisions on an organization. Applicants gain a working knowledge of practical sales and business vocabulary. In today's competitive market a "partnering style of selling" creates a competitive advantage for sales organizations that transcends to increased customer value. This course is ideally suited for those wishing to achieve high performance selling and prepare for the SMEI Certified Professional Salesperson exam.
This course provides relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media and social interactions for achieving business and marketing goals.