This program is no longer active, however there are other versions of this program in which you may be interested.
Digital Transformation, 11/22/2022, On Demand More info »
Digital Transformation, 11/22/2022, On Demand More info »
This product may have additional discounts available which will be visible once you checkout.
Webinar
Digital Transformation and its Impact to Our Brand
Total Credits: 1 SMEI Webinar PDH Credit
- Average Rating:
- Not yet rated
- Faculty:
- Mr Willis Turner CAE CME CSE
Dates
Description
In this session we'll learn what digital transformation is and how it impacts our brand. By embracing digital transformation we can build a strong competitive advantage while adding value for our customers. Key takeaways from this session will include:
- How digital transformation and other influences are collapsing the buying cycle
- How to align with the customer's buying preferences in the digital age
- How building empathy into digital pathways can add value to the customer journey
- How we can leverage digital transformation to improve brand equity
Faculty
Mr Willis Turner CAE CME CSE Related Seminars and Products
President & CEO
SMEI
Willis Turner is President & CEO of SMEI and has been actively engaged in supporting professional association management through volunteer service on the ASAE accreditation committee, the National Advisory Board for DECA and the National Society of Professional Engineers.
Willis is a Certified Marketing & Sales Instructor and actively teaches marketing, professional selling and sales management through universities and corporate programs around the world.
Willis holds the CME and CSE designations bestowed by SMEI and the Certified Association Executive (CAE) designation from ASAE which he earned in 2005. Earners of the Certified Association Executive have demonstrated, through experience and passing an exam, that they have practical experience in association management and executive level knowledge in defined competencies. He has a strong aptitude for web-based tools that assist associations and non-profit organizations to be more productive while providing members with high value. Willis is passionate about professional certification and has 20+ years of experience in developing and managing professional certification programs.
