Critical Email Marketing Techniques to Crush the Competition

By 2023 there will be an expected 4.3 billion global email users - about half the world’s population. What’s more, nearly 300 billion emails were sent and received each day in 2019, and that’s likely to grow exponentially by the end of 2020, especially given the massive growth in remote work this year.

With so much change and market upheaval across industries, how do you know if your email marketing strategies are driving success? In this session we’ll share real data from over 40,000 email campaigns executed annually - sharing the secret to achieving an email open rate over 50%, plus top tips to increase landing page conversions by over 40%, and the new email “offers” of 2020 that can increase ROI by more than 200%. Discussion will cover how to move beyond business survival mode and be truly successful at capturing mindshare to transform customer data into positive, personalized experiences.

Learning Objectives

Attendees of this sessions will gain the insight needed to reinvent and advance existing email marketing strategies to be able to:

• Know and understand the power of subject lines, as well as know the exact time to send emails for maximum impact
• Make A/B split testing more successful
• Use personalization, emojis and interactive design to capture specific demographic audiences