SCPM Chapter 10
Learning Outcomes
After completing this chapter, learners will be able to:
- Explain the strategic role of channels, logistics, and supply chain design in delivering customer value and supporting competitive advantage across global markets.
- Differentiate between direct, indirect, hybrid, and digital channel models and evaluate how each structure affects customer access, experience, and efficiency.
- Analyze logistics capabilities—including inventory management, fulfillment, and transportation—and assess their impact on service quality and operational performance.
- Apply principles of digital supply chain transformation to improve visibility, responsiveness, data integration, and cross-functional decision-making.
- Assess ethical, environmental, and risk management considerations that influence modern supply chain strategy in global and digital-first environments.