SCPS Chapter 18 e-Book

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Chapter 18 – Partnering Inside Your Selling Organization

Abstract

This chapter highlights the strategic importance of cross-functional collaboration. Sales professionals learn how to partner with departments such as marketing, customer service, finance, and product development to create alignment, resolve issues, and improve sales outcomes and customer experience.

Learning Outcomes

• Understand the strategic value of internal collaboration for long-term customer success
• Align sales and marketing around messaging, targeting, and brand consistency
• Collaborate with customer service teams to identify churn risks and upsell opportunities
• Provide actionable feedback to product and R&D teams for solution improvement
• Integrate with finance and operations to ensure pricing integrity and delivery readiness