SCPS Chapter 14 e-Book


Chapter 14 – Sales Leadership and Coaching

Abstract

This chapter provides foundational skills for managing and developing high-performing sales teams. It covers motivation, goal setting, coaching strategies, pipeline review techniques, and how to align team goals with organizational priorities.

Learning Outcomes

• Understand the role of a sales leader in driving performance and team culture

• Apply coaching techniques to develop sales skills and behaviors

• Conduct effective pipeline reviews and performance conversations

• Set SMART goals that align individual and team success metrics

• Foster an inclusive, accountable, and growth-oriented team environment