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1. Define professional certification and its significance in the sales profession. Understand what professional certification entails, how it validates sales expertise, and why it matters to employers, clients, and peers. 2. Describe the steps required to achieve sales certification through SMEI. Learn the process of enrolling, studying, and completing the SCPS™ certification program, including study materials and exam requirements. 3. Explain the role of sales certification in today’s competitive environment. Recognize how certification enhances credibility, supports ethical standards, and sets professionals apart in performance-driven sales organizations. 4. Identify how to leverage sales certification at different stages of your career. Discover how certification supports new professionals, seasoned sellers, and those transitioning into leadership or cross-industry roles. 5. Develop an effective study plan to prepare for SMEI’s certification exam. Learn how to use SMEI’s tools—study guides, videos, quizzes, and practice exams—to prepare efficiently and confidently. 6. Learn strategies to promote your certification to maximize professional value. Explore ways to highlight your credentials in resumes, LinkedIn profiles, client interactions, and internal career conversations. Earning a professional sales certification demonstrates expertise and credibility. This preface to the SCPS Study Guide highlights the benefits of certification, the process of obtaining the relevant credential, and how certification enhances career opportunities. It also provides guidance on exam preparation. |