SCPS Chapter 2 E-Book


Chapter 2 – Ethical Leadership in Sales

Abstract

Ethical Leadership in Sales focuses on integrity-driven selling practices. This chapter examines how ethical behavior underpins trust and sustainable customer relationships, contrasts legal, regulatory, and ethical standards, and equips professionals to navigate common dilemmas. Real-world scenarios and ethical frameworks guide decision-making and reinforce the role of ethical leadership in sales success.

Learning Outcomes

• Understand the Role of Ethics in Sales

• Define Ethical Leadership in Sales

• Recognize Common Ethical Dilemmas in Sales

• Differentiate Between Legal, Regulatory, and Ethical Standards

• Apply Ethical Decision-Making Frameworks