Abstract

This chapter introduces professional selling as a vital and rewarding career path. It explores the historical and economic impact of sales, outlines various career opportunities, and defines the characteristics that distinguish successful sales professionals. The chapter emphasizes the long-term value of ethical behavior, personal branding, and developing resilience in the sales profession.

Learning Outcomes

Understand the Role of Sales in the Economy
Explore Career Opportunities in Sales
Recognize the Key Responsibilities and Job Titles in Sales
Develop the Characteristics of a Successful Sales Professional
Appreciate the Rewards and Challenges of a Career in Sales