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Sales Enablement Evolved: Rep Centricity and the Next Era of Revenue Growth
Length: 01:00
The era of rep-centric sales enablement has arrived. Are you ready for it?
With the uncertain economy, the rise in remote teams due to the pandemic, and tightening budgets, it’s more important than ever for companies to equip their sales teams to produce at the highest level.
This means leveraging sales enablement more effectively and intelligently than ever before, in a way that puts the rep at the center—equipping them with the tactics, tools, content, and skills they need to optimize selling in a virtual world, precisely when they need them.
And it requires everyone on the revenue team—from marketing to sales—to be tightly aligned.
Join Allego’s marketing leaders, Wayne St. Amand and Jonathan Carlson, as they guide you through the new world of enablement, and what you need to know to navigate it successfully.
You’ll learn:
- How sales enablement has evolved and why it’s a crucial element for growth
- Why sales and marketing alignment is critical for virtual selling success
- How artificial intelligence can optimize your virtual coaching efforts
- How to mature from content management to content activation
- Why enabling a culture of rep-to-rep learning drives business outcomes
Sponsored by:
Wayne St. Amand, Chief Marketing Officer, Allego
As CMO of Allego, Wayne drivies business expansion through Allego’s global corporate and product marketing initiatives. A seasoned marketing leader, Wayne most recently served as global CMO & SVP of Nielsen’s Marketing Effectiveness business unit. Wayne has a long track record of accelerating the growth of technology businesses, playing a key role in one IPO and three $100+ million exits.
Jonathan Carlson, Sr. Director of Marketing, Allego
With over a decade of experience, Jon is a marketing leader focused on generating demand, implementing efficient systems, and building strong connectivity with sales teams to propel high-quality leads through the funnel. With a focus on early- to mid-stage startups, Jon has worked in industries ranging from sales training to OTT TV streaming to marketing & advertising technology. At Allego, Jon oversees all demand, operational, and content marketing efforts to ensure the company continually hits its targets and shares its story of modern workforce learning & readiness with the world. He holds a BA in English from Tufts University.
